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HubSpot APIs

Configuring an integration between Redpoint Data Management (RPDM) and HubSpot APIs allows you to create and update Customer Relationship Management (CRM) records. This document contains instructions for creating a contact list, mapping its columns to HubSpot fields, and uploading it to HubSpot CRM.

Basic requirements

Each task contained in this document has the following requirements:

Basic authentication flow

Authentication only requires your app’s access token. This access token is set as the Bearer via the Authorization header on all API calls.

Create a contact list

HubSpot does not have a standard format for the contact list files uploaded to the server. Instead, their API allows the user to map columns from the contact list file to fields within HubSpot. All examples in this document will use a simple contact list CSV with three columns: First Name, Last Name, and Email. HubSpot supports both CSVs and Excel files.

Upload contact list to HubSpot

HubSpot provides a simple one-step process for uploading the contact list file to their API.

Endpoint: https://api.hubapi.com/crm/v3/imports/

Method: POST

Header:

Field

Data Type

Description

Content-Type

string

(Required)

"multipart/form-data"

Authorization

string

(Required)

"Bearer ACCESS_TOKEN"

Parameters:

The following parameters must be included in the request body in the form-data format.

Field

Data Type

Description

importRequest

string

(Required)

JSON formatted metadata about the import. This includes a name for the import and the column mappings for each file. See below for more on the required format.

files

file

(Required)

Supports CSV and Excel files. The file type must match the definition in the importRequest. The name of the file must also match the definition in the importRequest.

RPDM caveat:

The requirement for multipart/form-data and a file upload presents a difficulty for RPDM. The request must be created manually using a Calculate function after consuming the customer file. We must define a form-data boundary, the request content type, including the boundary, and the request itself. See below:

Field: boundary

Expression:

CODE 
"0ebd3"

Field: contentType

Expression:

CODE 
"multipart/form-data; boundary=" + boundary

Field: request

Expression:

CODE 
"--" + boundary + "
Content-Disposition: form-data; name=\"files\"; filename=\"${importFileName}\"
Content-Type: text/csv

"+ DecodeTextBytes(contents,"UTF8") +

"--" + boundary + "
Content-Disposition:form-data;name=\"importRequest\"

" + importRequestJSON + "
--" + boundary + "--"

When run through an RPDM web service with the request field assigned to the Body field, this will produce a payload that contains contents of the file located at filename.

Request:

CODE 
POST /crm/v3/imports/ HTTP/1.1
Host: api.hubapi.com:443
Authorization: Bearer pat-na1-fe552659-e84e-47e6-bd69-f3f45be0a952
Content-Type: multipart/form-data; boundary=0ebd3
Content-Length: 1193

--0ebd3
Content-Disposition: form-data; name="files"; filename="import.csv"
Content-Type: text/csv

First Name,Last Name,Email
Johnny,Doe,johndoe@redpointglobal.com
Jane,Doe,janedoe@redpointglobal.com

--0ebd3
Content-Disposition:form-data;name="importRequest"

{
  "name": "November Marketing Event Leads",
  "importOperations": {
    "0-1": "UPSERT"
  },
  "dateFormat": "DAY_MONTH_YEAR",
  "createContactListFromImport": true,
  "files": [
    {
      "fileName": "import.csv",
      "fileFormat": "CSV",
      "fileImportPage": {
        "hasHeader": true,
        "columnMappings": [
          {
            "columnObjectTypeId": "0-1",
            "columnName": "First Name",
            "propertyName": "firstname"
          },
          {
            "columnObjectTypeId": "0-1",
            "columnName": "Last Name",
            "propertyName": "lastname"
          },
          {
            "columnObjectTypeId": "0-1",
            "columnName": "Email",
            "propertyName": "email",
            "columnType": "HUBSPOT_ALTERNATE_ID"
          }
        ]
      }
    }
  ]
}
--0ebd3--

Response:

CODE 
{
    "state": "STARTED",
    "importRequestJson": {
        "portalId": 45915953,
        "language": "en-us",
        "numberFormatLocale": {
            "language": "en",
            "country": "US"
        },
        "dateFormat": "DAY_MONTH_YEAR",
        "timeZone": "Z",
        "userId": null,
        "importOperations": {
            "0-1": "UPSERT"
        },
        "optOutBusinessUnitId": null,
        "invalidPropertyValues": [],
        "importName": "November Marketing Event Leads",
        "fileImports": [{
            "columnDelimiter": null,
            "estimatedLineCount": 3,
            "fileFormat": "CSV",
            "charset": "UTF-8",
            "fileId": 165399500647,
            "pages": [{
                "columnMappings": [{
                    "columnObjectType": null,
                    "columnObjectTypeId": "0-1",
                    "toColumnObjectTypeId": null,
                    "engagementType": null,
                    "columnName": "First Name",
                    "propertyName": "firstname",
                    "ignored": false,
                    "idColumnType": null,
                    "columnType": "STANDARD",
                    "foreignKeyType": null,
                    "associationLabels": null,
                    "associationIdentifierColumn": false,
                    "skipIfKnownColumn": false,
                    "marketingEventSubmissionType": null
                }, {
                    "columnObjectType": null,
                    "columnObjectTypeId": "0-1",
                    "toColumnObjectTypeId": null,
                    "engagementType": null,
                    "columnName": "Last Name",
                    "propertyName": "lastname",
                    "ignored": false,
                    "idColumnType": null,
                    "columnType": "STANDARD",
                    "foreignKeyType": null,
                    "associationLabels": null,
                    "associationIdentifierColumn": false,
                    "skipIfKnownColumn": false,
                    "marketingEventSubmissionType": null
                }, {
                    "columnObjectType": null,
                    "columnObjectTypeId": "0-1",
                    "toColumnObjectTypeId": null,
                    "engagementType": null,
                    "columnName": "Email",
                    "propertyName": "email",
                    "ignored": false,
                    "idColumnType": null,
                    "columnType": "HUBSPOT_ALTERNATE_ID",
                    "foreignKeyType": null,
                    "associationLabels": null,
                    "associationIdentifierColumn": false,
                    "skipIfKnownColumn": false,
                    "marketingEventSubmissionType": null
                }],
                "hasHeader": true
            }]
        }],
        "createContactListFromImport": true,
        "source": "API",
        "importNotificationType": "IMPORT_COMPLETED",
        "marketableContactImport": false,
        "skipIfKnownImport": false,
        "marketingEventObjectId": null,
        "parentChildCompanyImport": false
    },
    "importSource": "API",
    "createdAt": "2024-04-24T12:57:55.086Z",
    "updatedAt": "2024-04-24T12:57:55.492Z",
    "metadata": {
        "objectLists": [],
        "counters": {},
        "fileIds": ["165399500647"]
    },
    "importName": "November Marketing Event Leads",
    "optOutImport": false,
    "id": "45881547"
}

importRequest schema

Field

Data Type

Description

name

string

(Required)

The name of the import.

importOperations

code

Field used to indicate whether the import should create and update, only create, or only update records for a certain object or activity. Include the objectTypeId for the object/activity and whether you want to UPSERT (create and update), CREATE, or UPDATE records. For example, the field would look like this in your request: "importOperations": {"0-1": "CREATE"}. If you don't include this field, the default value used for the import is UPSERT.

dateFormat

string

The format for dates included in the file. By default, this is set to MONTH_DAY_YEAR, but you can also use DAY_MONTH_YEAR or YEAR_MONTH_DAY.

marketableContactImport

bool

Indicates the marketing status of contacts in your import file.

createContactListFromImport

bool

Set to true to create a static list of the contacts from your import.

files

array

Array of file objects in your import. Each object contains information about a file in the import. See below.

files schema

Field

Data Type

Description

fileName

string

(Required)

The name of the import file. Must match the name of the CSV or Excel file that is being uploaded.

fileFormat

string

(Required)

Format of the import file. CSV for CSV files; SPREADSHEET for Excel files.

fileImportPage

object

(Required)

Contains information to map the contact list file’s columns to HubSpot data. See below.

fileImportPage schema

Field

Data Type

Description

hasHeader

bool

(Required)

Indicates whether the contact list file has a header row.

columnMappings

object

(Required)

Maps the columns in the contact list file to HubSpot data. See below.

columnMappings schema

Field

Data Type

Description

columnObjectTypeId

string

(Required)

The name or objectTypeId value of the object or activity to which the data belongs. Refer to this article for a full list of objectTypeId values.

columnName

string

The name of the column header.

propertyName

string

The internal name of the HubSpot property that the data will map to. For the common column in multi-file imports, propertyName should be null when the toColumnObjectTypeId field is used.

columnType

string

Used to specify that a column contains a unique identifier property Depending on the property and goal of the import, use one of the following values:

  • HUBSPOT_OBJECT_ID: the ID of a record. For example, your contact import file might contain a Record ID column that stores the ID of the company you want to associate the contacts with.

  • HUBSPOT_ALTERNATE_ID: a unique identifier other than the record ID. For example, your contact import file might contain an Email column that stores the contacts' email addresses.

  • FLEXIBLE_ASSOCIATION_LABEL: include this column type to indicate the column contains association labels.

  • ASSOCIATION_KEYS: for same object association imports only, include this column type for the unique identifier of the same object records you're associating. For example, in your request for a contacts association import, the Associated contact [email/Record ID] column must have a columnType of ASSOCIATION_KEYS. Learn more about setting up your import file for a same object association import.

toColumnObjectTypeId

string

For multi-file or multiple object imports, the name or objectTypeId of the object the common column property or association label belongs to. Include this field for the common column property in the file of the object the property does not belong to. For example, if you're associating contacts and companies in two files with the contact property Email as the common column, include the toColumnObjectTypeId for the Email column in the company file.

foreignKeyType

object

For multi-file imports only, the type of association the common column should use, specified by the associationTypeId and associationCategory. Include this field for the common column property in the file of the object the property does not belong to. For example, if you're associating contacts and companies in two files with the contact property Email as the common column, include the foreignKeyType for the Email column in the company file. 

associationIdentifierColumn

bool

For multi-file imports only, indicates the property used in the common column to associate the records. Include this field for the common column property in the file of the object the property belongs to. For example, if you're associating contacts and companies in two files with contact property Email as the common column, set the associationIdentifierColumn as true for the Email column in the contact file.

Example importRequest JSON object:

CODE 
{
  "name": "November Marketing Event Leads",
  "importOperations": {
    "0-1": "UPSERT"
  },
  "dateFormat": "DAY_MONTH_YEAR",
  "createContactListFromImport": true,
  "files": [
    {
      "fileName": "import.csv",
      "fileFormat": "CSV",
      "fileImportPage": {
        "hasHeader": true,
        "columnMappings": [
          {
            "columnObjectTypeId": "0-1",
            "columnName": "First Name",
            "propertyName": "firstname"
          },
          {
            "columnObjectTypeId": "0-1",
            "columnName": "Last Name",
            "propertyName": "lastname"
          },
          {
            "columnObjectTypeId": "0-1",
            "columnName": "Email",
            "propertyName": "email",
            "columnType": "HUBSPOT_ALTERNATE_ID"
          }
        ]
      }
    }
  ]
}

Final notes

While using the createContactListFromImport flag and setting Email to be a HUBSPOT_ALTERNATE_ID, we observed the following:

  • Uploading two lists with the same name would result in the second list having a random number appended to the name.

  • A contact that existed in both lists with the same email would be updated across both lists.

Further reading

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