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Redpoint provides a variety of mechanisms for connecting to external systems. These connections support both ingesting of data into the Redpoint environment and delivering data to downstream systems for use cases spanning engagement, personalization, analytics, and reporting.

Connectors serve as bridges or interfaces that enable the platform to connect to different data sources, for example:

  • Email marketing platforms and other internal systems where engagement activities occur and customer data is collected.

  • Third-party data sources, like external data providers that offer demographic or behavioral data about customers, which can enrich the existing customer profiles.

Open connectivity

A core tenet of Redpoint solutions is open connectivity. The platform supports common data exchange methods including cloud storage, databases, and file and API transfer methods. This allows Redpoint to directly receive data from and provide data to a variety of systems.

Data ingestion connectors allow you to integrate data from various sources into the platform. Redpoint aggregates and manages customer data from multiple touchpoints and channels, providing a unified view of customer information for analysis and marketing purposes.

Essentially, you can leverage connection to any of the Cloud storage providers to read data into any number of third-party connectors.

Connector functionality

Connectors facilitate the extraction, transformation, and loading process, which involves pulling data from these disparate sources, standardizing it into a common format, and then loading it into the platform. This ensures that the platform has access to a comprehensive and accurate dataset for analysis and personalization purposes. They also facilitate the exchange of data using natively supported shared data stores such as cloud databases like Snowflake or Google Big Query and file stores like Amazon S3 and Google Cloud Storage.

Key functions and features of connectors include:

  • Data ingestion: Connectors allow the CDP to ingest data from various sources, whether they are structured (e.g., databases) or unstructured (e.g., social media streams).

  • Data transformation: Connectors include functionalities to transform data into a standardized format suitable for analysis and integration within the CDP. This may involve data cleansing, normalization, and enrichment processes.

  • Real-time data streaming: Some connectors support real-time data streaming, allowing the CDP to continuously receive and process incoming data from live sources, enabling timely insights and actions.

  • Batch processing: Connectors also support batch processing, where data is collected and processed in predefined intervals or batches, ensuring regular updates to the customer profiles within the CDP.

  • API integration: Many connectors leverage APIs (Application Programming Interfaces) to establish connections with external systems, enabling seamless data exchange between the CDP and other platforms or applications.

  • Data output: Connectors support writing data into shared cloud databases or other common storage locations so it can be leveraged by the target system to drive downstream activity. This minimizes the number of handoff points and reduces latency in the customer engagement process, ensuring that the most up-to-date information is available to all systems that need it.

Overall, connectors play a pivotal role in enabling the interoperability of a CDP with diverse data sources, thereby empowering businesses to harness the full potential of their customer data for improved marketing, customer engagement, and decision-making.

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