The following table delineates the Individual BU Retail summary.
All amounts are calculated based on global currency amounts (NOT local).
Table name: dbo.INDIVIDUAL_BU_RETAIL_SUMMARY
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Column name |
Column definition |
Data type |
Business rule |
|---|---|---|---|
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Identifies unique association between an individual and business unit. |
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Distinct |
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Uniquely identifies the individual record that can be an individual, a prospect, or a lead, and represents an integrated view of the individual. |
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A code that uniquely identifies the brand and region within the organization. Default value is |
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Net spend (amount of sales minus amount of returns and price adjustments) within specified time period for this |
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Net spend (amount of sales minus amount of returns and price adjustments) within specified time period for this |
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Net spend (amount of sales minus amount of returns and price adjustments) within specified time period for this |
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Total of net sales for this |
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Total number of purchased items for this |
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Count (*) of records from |
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Total number of purchase transactions for this |
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Count (*) of records from |
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Sum of all transactions with a status code of |
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Total number of returned items by this |
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Count (*) of records from |
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Average order value (AOV) tracks the average dollar amount spent each time a customer makes a purchase. |
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The most frequent channel used by this |
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Store of loyalty/most shopped store (either web or B&M); the store with a max number of transactions for the |
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Store ID supplied by the client's customer feed. |
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Join to |
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Distance to primary store, in miles, from the ZIP code of this |
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Calculate a distance in miles between |
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Distance to primary store, in kilometers, from the ZIP code of this |
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Calculate a distance in kms between |
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Open B&M store that is located within the shortest distance to |
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Pick |
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Distance to closest store, in miles, from the ZIP code of an individual. |
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Calculate a distance in miles between |
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Distance to closest store, in kilometers, from the ZIP code of an individual. |
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Calculate a distance in kms between |
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First purchase date; the date of earliest known purchase transaction (in-store purchased items & eComm shipped items flagged as |
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Amount of the earliest known purchase transaction (in-store purchased items & eComm shipped items flagged as |
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The location ID (web or B&M) of the earliest known purchase transaction (in-store purchased items & eComm shipped items flagged as |
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Select |
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Number of days since the |
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Most recent purchase Date; the date of latest known purchase transaction (in-store purchased items & eComm shipped items flagged as |
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Amount of the most recent known purchase transaction (in-store purchased items & eComm shipped items flagged as |
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The location ID (web or B&M) of the most recent known purchase transaction (in-store purchased items & eComm shipped items flagged as |
|
Select |
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Number of days since the |
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