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AO Match Segment Analyze

Overview

AO Match Segment Analyze is designed to emulate the internal workings of the matching process and identify any large segments or segments that will not be compared at all (for example, segments containing blank ZIP Codes). It accepts a single input and can produce two outputs:

  • The "C" Counts output contains three fields: the segment created (SEGMENT), whether tells segment matched with another segment (MATCHED_SEGMENT), and how many segments it matched (SEGMENT_COUNT).

  • If you select the Output large segments option, the "D" Data output shows segments larger than the limit you define and appends the segment value and counts.

Review the topic Using segmentation for detailed information on segments and matching.

AO Match Segment Analyze configuration tab

AO Match Segment Analyze has a single set of configuration parameters:

Input

Parameter

Definition

Segment type

Type of data used to construct the segment. This may be either Address or Other.

  • Default: address

Name type

Select input name type, either Full name or Parsed name.

  • Default: full name

Fullname

If Contact type is Full name, the name field.

  • Default: blank

First name

If Contact type is Parsed name, given name (John A Smith Jr).

  • Default: blank

Middle name

If Contact type is Parsed name, middle name (John A Smith Jr).

  • Default: blank

Last name

If Contact type is Parsed name, surname (John A Smith Jr).

  • Default: blank

Address type

If you selected a Segment type of Address, select the type of address data used to construct the segment. This may be either Full address (street name and number in a single field) or Component address (street name and number in separate fields).

  • Default: full address

Address

Field containing full address (street name and number in a single field).

  • Default: blank

Street number

Field containing component address street number.

  • Default: blank

Street name

Field containing component address street name.

  • Default: blank

ZIP

USPS ZIP Code.

  • Default: blank

Data type

If you selected a Segment type of Other, specify the kind of data contained in Other field. This may be Custom, URL, Phone, Email, or SSN.

  • Default: blank

Other field

If you selected a Segment type of Other, select the field containing the data used to construct the segment.

  • Default: blank

Segment

Parameter

Definition

Segment data by

Specifies method for defining sort and comparison minimums for address data. Options are:

  • ZIP

  • (Default) ST_NAME (ZIP + Street Name)

  • ST_NUMBER (ZIP + Street Number)

  • ZIP+ST_NAME+ST_NUMBER (ZIP + Street Name + Street Number)

  • Custom (specify custom field below)

Street name letters

The number of letters of the street name to be used in address data segmentation. Ignored when segment type is Custom.

  • Default: 3

Street number digits

The number of digits of the street number to be used in address data segmentation. Ignored when segment type is Custom.

  • Default: 10

Custom segment

Optional. If Segment data by is Custom, the field containing the segment key.

  • Default: blank

Segment Phone by

When a phone column/field is included, segmentation can be defined to include all 10 digits, 7 digits that exclude the area code or 7 digits excluding the area plus the state.

  • Default: ALL

Segment Email by

When an email column/field is included, segmentation can be defined to include the entire contents of the column/field, the entire name element only or the entire domain element.

  • Default: ALL

Multi segment options

Parameter

Definition

Street number score = 100

If selected, sets a match threshold of 100 for street number field, requiring a perfect match.

  • Default: blank

Simple street numbers

If selected, 101A and 101 Main street are treated as identical.

  • Default: no

Output

Parameter

Definition

Output large segments

Turns on segmentation limits for all active match criteria.

  • Default: off

Large segment

If Output large segments is selected, specifies largest number of records permitted in a single comparison group and sends segments that exceed that number to the Data output.

  • Default: 1000

Output unmatched

If Output large segments is selected, you may select this option to include unmatched segments in the Data output.

  • Default: no

Configure AO Match Segment Analyze

To configure AO Match Segment Analyze:

  1. Select the AO Match Segment Analyze icon.

  2. Go to the Configuration tab on the Properties pane.

  3. Select Segment type and choose the kind of data used to construct the segment: Address, or Other.

  4. Specify Name and Address fields.

  5. If you selected a Segment type of Other, select a Data type (Custom, URL, Phone, Email, or SSN) and then choose the Other field to use in segmentation.

  6. In the Segment section, select the desired segmentation strategy.

  7. Optionally, configure Multi segment options and Output options.

  8. Optionally, go to the Execution tab, and then set Web service options.

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