Google Ads Customer Match

The following properties are displayed for Google Ads Customer Match offers:

• Mode of operation: three radio buttons accompany this property:

  • Create new list (selected by default)

  • Append to existing list

  • Delete from existing list

• Customer match type: this dropdown property exposes the following values:

  • Email address (the default)

  • Physical address

  • Third-party ID

  • Phone number

  • Mobile device ID

• Audience list name: this text property, which accepts a maximum of 100 characters, is only displayed if Mode of operation is set to “Create new list”.

• App ID: this mandatory text property, which accepts a maximum of 200 characters, is only displayed if Customer match type is set to “Mobile Device ID”. It is used to identify the mobile application from which the data is to be collected by the Google Ads API.

• Channel: this dropdown property is populated on invocation of the accompanying Synchronize with Google Ads button. It is populated with a list of the currently-configured Google Ads Customer Match channels, and is only displayed when Mode of operation is set to one of “Append to existing list” or “Delete from existing list”.

• Audience list: this dropdown field allows you to select the Google Ads audience list to which data will be uploaded.

• Customer Match Data: this list property is populated with the following customer data properties, each of which can be mapped to an RPI attribute:

  • Email address (required if the customer match type is "Email address")

  • First name (required if the customer match type is "Physical address")

  • Last name (required if the customer match type is "Physical address")

  • Country code (required if the customer match type is "Physical address")

  • Postal (zip) code (required if the customer match type is "Physical address")

  • City (optional if the customer match type is "Physical address")

  • State (optional if the customer match type is "Physical address")

  • Third-party ID (required if the customer match type is "Third-party ID")

  • Phone number (required if the customer match type is "Phone number")

  • Mobile device ID (required if the customer match type is "Mobile device ID")

You can browse for RPI attributes, or populate them using drag and drop. Having supplied an attribute, you can view file information about the attribute. You can also clear your selection.