RPI Realtime automatically records details of the following web events in a visitor’s profile:
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Page visit
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Link click
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Form submission
In addition, the following states, which are also made available by default, require configuration of Realtime Plugins in order to be leveraged in the tool.
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Recent Items:
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Add Item
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Clear
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Remove Item
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Update All Items
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Shopping Cart:
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Add Item
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Clear
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Remove Item
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Update All Items
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Update Quantity
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For more information, please contact Redpoint Support.
You can also define any other required custom web event states and metrics in a Web Events Adapter. Having done so, call to the RPI Realtime API can be used to record state or metric values for a site visitor.
Web events adapters can be associated with a landing page to define goals for a page. Goals can be used in Realtime decisions or by goal smart assets.
Web events standard and custom states and metrics can be used:
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To trigger action within an RPI interaction workflow. For example, an interactive activity might monitor for visitors’ clicking on a specific link, and initiate action on the occurrence thereof.
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For reporting purposes in the following contexts:
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Interaction results
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Realtime Tracker
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Realtime Details
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To make Realtime decisions using a web events decision.
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When defining goals in a goal smart asset.