RPI web events

RPI Realtime automatically records details of the following web events in a visitor’s profile:

• Page visit

• Link click

• Form submission

In addition, the following states, which are also made available by default, require configuration of Realtime Plugins in order to be leveraged in the tool.

• Recent Items:

  • Add Item

  • Clear

  • Remove Item

  • Update All Items

• Shopping Cart:

  • Add Item

  • Clear

  • Remove Item

  • Update All Items

  • Update Quantity

For more information, please contact Redpoint Support.

You can also define any other required custom web event states and metrics in a Web Events Adapter. Having done so, call to the RPI Realtime API can be used to record state or metric values for a site visitor.

Web events adapters can be associated with a landing page to define goals for a page. Goals can be used in Realtime decisions or by goal smart assets.

Web events standard and custom states and metrics can be used:

• To trigger action within an RPI interaction workflow. For example, an interactive activity might monitor for visitors’ clicking on a specific link, and initiate action on the occurrence thereof.

• For reporting purposes in the following contexts:

  • Interaction results

  • Realtime Tracker

  • Realtime Details

• To make Realtime decisions using a web events decision.

• When defining goals in a goal smart asset.