Campaign event nonRPI feed layout sample
The following table provides sample values for the feed layout definition.
Required fields are marked as (Required) in the field description column; fields not marked as required are optional.
Business name | Field name | Description | Field data type/length | Sample value |
---|---|---|---|---|
System of Record Name |
| (Required) Name of the system that is the authoritative data source for a record. |
|
|
Client Campaign Event ID |
| (Required) Uniquely identifies marketing campaign event for this data source (defined in the API config). |
|
|
Campaign Event Datetime |
| (Required) Run Date: The day and time your advertisement appears in the publication; also known as insertion date:
|
|
|
Business Unit Code |
| Business Unit identifies the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. |
|
|
Creative Text |
| The content of the creative. |
|
|
Campaign Code |
| (Required) Uniquely identifies the marketing campaign; a specific series of strategies, tactics, and activities designed to get desired marketing or other messages to intended target markets. |
|
|
Campaign Name |
| Marketing campaign's name. |
|
|
Campaign Description |
| Marketing campaign's description. |
|
|
Campaign Start Date |
| Date when marketing campaign starts: |
|
|
Campaign End Date |
| Date when marketing campaign ends: |
|
|
Cell Code |
| Uniquely identifies the cell. Cell is a definable segment - a mass of people who can be identified and targeted with reasonable effort, cost, and time. |
|
|
Cell Name |
| A name of the cell, a definable segment - a mass of people who can be identified and targeted with reasonable effort, cost, and time. |
|
|
Offer Code |
| Identifies a coupon, discount, etc. developed for use in marketing (direct or other types) that is available to be sent to the parties within one or more campaigns. |
|
|
Offer Code Value |
| Coupon's value. |
|
|
Drop Date |
| Marketing drop date: |
|
|
Control Group Indicator |
| Indicates whether this is a control group record.
|
|
|
Channel Code |
| Uniquely identifies a communication channel, such as direct mail, email, phone, social media, web, mobile, call center, display media, etc. |
|
|
Audience ID |
| Audiences can be defined by either email address, Facebook UIDs, phone numbers, names, date of birth, gender, locations, app user IDs, Apple's Advertising Identifier (IDFA), Android's advertising ID, or by a combination of rules used to identify users who took specific actions on your website. |
|
|
Source Party Profile ID |
|
You must provide either the Customer ID - Uniquely identifies the customer's record in the client's system. |
|
|
Address 1 |
|
You must provide either the Address line 1. |
|
|
Address 2 |
|
You must provide either the Address line 2. |
|
|
Address 3 |
|
You must provide either the Address line 3. |
|
|
Address 4 |
|
You must provide either the Address line 4. |
|
|
City |
|
You must provide either the City name. |
|
|
State Province |
|
You must provide either the State code. |
|
|
Postal Code 1 |
|
You must provide either the Postal code. |
|
|
Country Code |
|
You must provide either the ISO 3166 (alpha-2) 2-character country code. |
|
|
Home Phone Country Code |
|
You must provide either the ISO 3166 (alpha-2) 2-character country code of home phone. |
|
|
Home Phone Number |
|
You must provide either the Customer's home phone number, including area code. |
|
|
Mobile Phone Country Code |
|
You must provide either the ISO 3166 (alpha-2) 2-character country code of mobile phone. |
|
|
Mobile Phone Number |
|
You must provide either the Customer's cell phone number, including area code. |
|
|
Work Phone Country Code |
|
You must provide either the ISO 3166 (alpha-2) 2-character country code of work phone. |
|
|
Work Phone Number |
|
You must provide either the Customer's work phone number, including area code. |
|
|
Other Phone Country Code |
|
You must provide either the ISO 3166 (alpha-2) 2-character country code of other phone. |
|
|
Other Phone Number |
|
You must provide either the Customer's other phone number, including area code. |
|
|
Other Phone Type Code |
|
You must provide either the The type of the phone, such as billing, shipping, home, work, primary, mobile, other as defined in the reference data worksheet. |
|
|
Email Address |
|
You must provide either the Customer's email address. |
|