Data process projects (DPPs)

About data process projects

Data process projects (DPP) are a powerful feature of Redpoint Interaction (RPI) that allows you to call Redpoint Data Management (RPDM) inline within RPI Audiences and Interactions to allow on-demand data processing, including using parameters passed from RPI.

There are three primary steps to using DPPs:

1. Integrate RPI and RPDM: get RPI and RPDM communicating so that they can be used in audiences and interactions

2. Use DPPs in an RPI Audience

3. Use DPPs in an RPI Interaction

This section focuses on:

• The basics of configuring RPI to call RPDM (refer to Configure RPI to RPDM connectivity)

• How to create RPDM stub projects (refer to Configure and use an RPDM stub project)

• Considerations for usage in audiences vs. interactions and an example of each (refer to Use data process projects in RPI)

Additional details about configuring data process projects

If you're a Redpoint CDP user, contact your account representative to take advantage of this feature.

A start-to-finish configuration of an RPI DPP including both RPI and RPDM configuration requires you to be experienced in both products. However, simply using an RPI DPP within RPI should only require basic understanding of RPI. This section doesn't contain details on how to configure an RPDM Project, but only the mechanics of implementing an integration between the applications and the associated steps to do so.

In addition to RPI and RPDM applications being installed and functional, you are required to have the RPDM Operational API (OAPI) installed for RPI to execute RDPM projects. The OAPI Installation Guide can be found here.

Only RPDM Projects can be executed from RPI and not RPDM Automations.

Below is a high-level overview of how the execution flow of using DPPs works between RPI and RPDM.

1. DPP executed in RPI (audience or interaction)

   • DM project executed

2. RPI waits while RPDM completes its processing

3. RPI continues to execute remaining tools from DPP on