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Matching

Matching is the processing of comparing data to identify records considered alike in some way. If likeness is defined by an exact key—literal matching — this is a simple process. For more complex matching, Data Management offers Advanced Objects. The Record Matching group also includes two tools designed specifically for building fuzzy-matching processes: Window Compare, and Pair to Group.

Matching with the AOs
AO Business Contact Match
AO Business Match
AO Business Name-Only Match
AO Consumer Match
AO Consumer Match Hierarchical
AO Match Building Block
AO Match Test
Pair-to-Group
Window Compare
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