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HTML Content

When in HTML mode, you can enter raw HTML in the content editor. No default content is provided for HTML Email Content, which must be greater than one character in length.

You can drop attributes, assets and smart assets into HTML content. Files must be embedded by drag and drop, rather than by copying and pasting between tabs. An indication as to type of the file inserted is provided within the placeholder displayed, e.g.:


You can also add advanced smart asset variants to HTML content. For more information, please see the Rich Text Content documentation.

Note that you cannot include anonymous auxiliary database attributes in email offer content.

When including images within HTML email content, you have a choice in terms of the manner in which images embedded within email content are hosted. If you add images as image assets, RPI automatically copies the relevant images to the public web server folder defined by system configuration setting LiveImagesDirectoryExternalURL. Email recipients can then access the images contained in this folder when opening an email. Alternatively, you can include raw <IMG> tags pointing to externally-hosted images.

You can Copy or Cut content containing references to embedded items and paste into a third party application for editing purposes. When pasted, the number within the embedded file reference, e.g.:

({HTML;2:Personalised HTML Asset})

…is replaced by a GUID, e.g.:

({HTML;8cfd12a4-0ad5-4ddb-b7b5-5ca1780d7ec5:Personalised HTML Asset})

You can subsequently paste content edited in a third party application back into RPI (either into the file from which originally copied, or into a new file). When you do so, the original file references replace any pasted GUIDs.

You can copy a link from RPI HTML content to the clipboard. When you do so, it is converted into HTML. For example:

<a href="" data-rpi="link"></a>

<a href="" data-rpi="link">This is a link to Redpoint Global</a>

<a href="" style="text-decoration: underline" data-rpi="link">Underlined Link to Redpoint Global</a>

<a href="" style="text-decoration: none" data-rpi="link">Redpoint</a>

<a href="" data-rpi="link">({Image;5bbeea5e-2d9f-474d-b7e5-2cd9de76c0b4:Redpoint Global})</a>

<a href="{Attribute;8abf05ed-a3e4-4f64-b3a7-994867667c41:FirstName})" data-rpi="link">Redpoint Global</a>

You can also paste HTML back into RPI HTML content, where it is converted into an embedded link. When you do so, the following properties are maintained:

  • Link address

  • Display text

  • Display text decoration

  • Image

  • URL Parameters

The following properties are not maintained:

  • Landing page

  • Smart asset

  • Realtime tracking properties

If editing an HTML asset in HTML mode, an extra button is displayed to the right of the HTML content header:

Allow use as HTML Template: when this toggle button is selected, the current HTML asset can be used as an HTML template when building email offers and landing pages. The button is not selected by default.

When the button is selected, the HTML asset can be configured with template elements using the Insert Template Element button. Each such element, which must be uniquely named, serves as a cell or content slot when the HTML template is used in an email offer or landing page, to which required content can be added. An HTML template must contain at least one cell.

When you save an HTML asset defined as usable as an HTML template, thumbnail representations of each of its cells are generated. These are then used to provide an illustration of the template’s structure in the email Offer or Landing Page Designer. Save and Save As… are disabled during thumbnail generation.

Please see each designer’s own documentation for information on using HTML templates.

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