Offer Decision Criteria
An Orchestration Realtime decision’s Offer decision criteria allow you, through their use within a smart asset, to present content accordant with a site visitor’s previous receipt of RPI offers.
When a recipient clicks through a link in a communication—typically an email—received via RPI, the URL followed is personalized, including parameters exid (ChannelExecutionID
) and rpcid (RPContactID
).
These can then be used by RPI, when determining whether a visitor satisfies offer decision criteria, to identify the RPI offers he or she has received previously.
The following offer decision criteria types are available:
![](../__attachments/3904938409/att_5_for_3864789100.png?inst-v=c3007bf4-8f91-43d3-9633-90859273c945)