Offer Decision Criteria

An Orchestration Realtime decision’s Offer decision criteria allow you, through their use within a smart asset, to present content accordant with a site visitor’s previous receipt of RPI offers.

When a recipient clicks through a link in a communication—typically an email—received via RPI, the URL followed is personalized, including parameters exid (ChannelExecutionID) and rpcid (RPContactID).

These can then be used by RPI, when determining whether a visitor satisfies offer decision criteria, to identify the RPI offers he or she has received previously.

The following offer decision criteria types are available: