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Past Redpoint on the Radar Webinars

Overview

This page provides information about and recordings of past Redpoint on the Radar technical webinars.

2025 Webinars:


2025

Redpoint on the Radar (June 2025) - The Deliverability Difference: How Data-Powered Email Drives up Healthcare Outcomes

Recorded on June 25, 2025 at Noon (ET) 

What if you could nearly double the number of patients scheduling preventive care and healthcare screenings, completing insurance sign-ups and plan enrollments, upgrading medical equipment, or refilling prescriptions?

At Redpoint, we make that possible by combining data readiness and activation with the power of LuxSci's secure, high-deliverability email.

Whether you're sending personalized, HIPAA-compliant messages that feature PHI, or general health information, Redpoint and LuxSci help you turn raw data into action. Put your Redpoint profiles into action with LuxSci's high throughput, high volume email that lands in inboxes, not spam folders.

Join us for a practical, in-depth session where we'll show how you can radically increase your results by 80% or more, just by getting the basics right.

You'll walk away knowing:

  • The impact of email deliverability, IP reputation, personalization, and security on your results

  • How to make your data actionable, trusted, and compliant in email communications

  • How to optimize performance for different types of emails

  • Key strategies to achieve high email deliverability, more opens, and conversions

  • How LuxSci and Redpoint work together to make it happen

LuxSci’s Best Practices Guide referenced in the recording

Key Takeaways

  1. Enhanced Patient Engagement: Data-powered email campaigns in healthcare can significantly enhance patient outcomes and engagement rates.

  1. Secure Email Solutions: LuxSci's secure email solutions, backed by 20 years of experience, ensure HIPAA compliance and robust encryption for sensitive patient information.

  1. Actionable Healthcare Data: Accurate, clean, and actionable data is crucial for effective healthcare email marketing, enabling personalized and timely communications.

  1. Effective Email Segmentation: Segmentation based on demographics, behavior, and lifecycle stages boosts email deliverability, engagement, and patient satisfaction.

  1. Successful Case Study: The 1-800 Contacts case study showcases the successful implementation of secure, data-driven email campaigns, highlighting LuxSci's HIPAA compliance.

  1. Email Deliverability Practices: Best practices for email deliverability include secure infrastructure, IP warm-up, server authentication, engaging content, and transparent unsubscribe mechanisms.


Redpoint on the Radar (May 2025): What's New this Spring with Redpoint

Recorded on May 8, 2025 @11 am ET

Redpoint has been hard at work building out new features and functionality across the platform!

Join us on Thursday, May 8, for our next Redpoint on the Radar webinar to see what we’ve been up to as well as to get a sneak peek of what’s coming soon:

  • AI content generation tool integration

  • AI segmentation updates

  • Usability improvements

  • Coming soon... 


Redpoint on the Radar (March 2025): Redpoint & Digital Marketing

Recorded on Thursday, March 20, 2025

Become your Digital Marketing team's hero and help improve advertising ROI ($$) using first-party data.

Join us on Thursday March 20th as we discuss how using clean first-party customer data can impact ad targeting, conversions, and return on ad spend (ROAS). It's one of the quickest ways to get value out of your data, but surprisingly one of the most overlooked. Stephanie LaFazia, Director of Digital Marketing Services, and Renee Graff, Product Marketing Manager, will share:

  • Why first-party data is now a game-changer in digital advertising, but not all first-party data is created equal

  • Specific campaign types that can benefit, including actual pre-Redpoint vs. with-Redpoint results comparisons

  • Segmentation, audience, and activation suggestions to get started

You'll come away with another customer data use case, a plan to get it done, and an additional way to derive value from your existing Redpoint solution—without a lot of resource requirements.

Don’t miss this session!


Redpoint on the Radar (February 2025): Redpoint 2024 - A Year in Review

Recorded on February 4th, 2025

Another year in the books and another chance to review the last year and plan for the next!

Join us as we explore the past and the future with Beth Scagnoli, VP of Product Management, Windi Julias, Executive Director of Account Management, and Steve Zisk, Sr. Product Marketing Manager. We will review an eventful 2024 and look at strategy, trends, and predictions for 2025. We also share what’s new for customers in 2025.

This webinar covers:

  • 2024 product releases

  • Analyst evaluations and hype cycles

  • How GenAI is changing business, tech, and privacy landscapes

  • Redpoint’s strategic direction for 2025

  • Predictions— serious and lighthearted—for marketing in 2025 and beyond

  • What’s new for customers in 2025


2024

Redpoint on the Radar (November 2024): What’s Your Data-Driven Personalization Maturity?

Recorded on November 14th, 2024

  • Are you thinking about projects for next year that will increase revenue and improve customer experience?

  • Do you want to do more with Redpoint but don’t know where to start?  

Then join us for the next Redpoint on the Radar where we will be discussing the Redpoint data-driven personalization maturity model and learn how you can understand where you are on the curve.

Windi Julias, Executive Director of Account Management, will be joining us to review the model and discuss strategies for advancing your maturity.

John Leonard will also be showing us some of the new content available for the Redpoint CDP.   

Learn about data-driven personalization, CDP maturity, and the next steps to get you to the next level!


Redpoint on the Radar (August 2024): What's New and Offer History, too

Recorded on August 28th, 2024

As summer starts to wane, it is time to get refocused on our projects for the rest of the year.

Let's spend some time talking about the new releases of RPI and CDP which have happened recently as well as reflect upon the power of the Offer History tables.

Do you think you know all there is to know about the Offer History Tables? Join us and see if you truly do, or perhaps you might learn about a feature you didn't realize existed or ways in which it can be used.


Redpoint on the Radar (June 2024): Redpoint Happenings

Recorded on June 20th, 2024

With new branding comes a new name—Redpoint on the Radar!

The beginning of 2024 has been very busy for us at Redpoint Global. To name a few:

  • Updated Website

  • New Logo

  • New Products & Updates

  • Great partnerships

Join us as we discuss these points to include the new release of RPI with AI Selection Rules and the Redpoint CDP. Don’t miss out on this opportunity to understand a bit more as to why we did what we did and get a chance to ask some questions to those in the know.

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