Technical Webinars | Redpoint Training Center

Redpoint on the Radar (Nov 2026): Beyond A/B Testing

Beyond A/B Testing: Personalizing Every Outbound Interaction

Personalization does not stop at the website.

In the second session of our personalization series, we will explore how Redpoint helps marketers create more relevant outbound experiences through intelligent content, dynamic offers, and customer-aware messaging.

We will look beyond traditional campaign tactics to examine how offers, content, language, and timing can adapt to each customer’s interests, attributes, and current context. We will also discuss how testing and personalization work together, and why control groups remain essential for measuring the value created.

You’ll learn:

When A/B testing works and where it falls short
How personalization moves from one overall winner to the right message for each customer
How offers, customer attributes, and business rules influence content decisions
How Redpoint Smart Assets support adaptive content
Why localization includes more than translation
How open-time personalization can use context closer to engagement
How control groups and incremental lift help measure personalization effectiveness

This webinar is the second installment in a three-part series focused on personalization strategies and implementation within Redpoint solutions.

Part 1: Know the Customer
Part 2: Personalize the Message
Part 3: Orchestrate the Experience

Recorded on November 4, 2026 @ 11am ET.

Key Takeaways

Personalized Outbound Targeting: Use trusted customer profiles to tailor outbound messages by offer, content, language, and timing—because “same email for everyone” is a strategy, but not a very charming one.
Contextual Testing Wins: Keep A/B testing in the mix, but use customer context to go beyond one overall winner and choose what fits each person’s needs, eligibility, and moment.
Timely Relevant Offers: Treat offers broadly as discounts, recommendations, service benefits, invitations, or next best actions, and always ask whether the offer is useful, allowed, and timely for that customer.
Scalable Smart Content: Use reusable, governed content components such as smart assets to scale personalization without rebuilding every message from scratch like it’s a marketing craft project gone rogue.
Measurable Incremental Impact: Measure personalization with clear outcomes, control groups, conversions, revenue, and incremental lift so you can prove what actually changed behavior versus what customers would have done anyway.

If you have an idea for a topic to be covered as a technical webinar, please let us know! Send an email to training@redpointglobal.com.

Check out our past webinars!

Last updated: November 10, 2026