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Redpoint on the Radar (March 2026): Next Best Action with Models

Last time, we explained how the buzzword “Next Best Action” can mean a lot of different things to a lot of people—based on industry and marketing goals.

This March, we are joined by Matt Greitzer, Co-Founder at Predictable who will show us a bit about the models available in the Redpoint CDP platform. We will look at how the Predictable can supply the values for Churn Propensity, Nth Purchase, as well as other models that can be used by Redpoint segmentation and audiences in order to get the right message to the right customer at the right time using your data.

Harness the power of your data with AI to choose your Next Best Action.

Recorded on March 12, 2026 at 11am ET.

PDF of the PowerPoint from the video:

03122026_NBAwithPredictable.pdf

Key Takeaways

AI Generated

  • Personalized Journey Decisions: next-best-action strategies hinge on individualized, data-driven decisions across the customer journey—using unified profiles to personalize content, channel, and cadence at scale.

  • Prebuilt Predictive Power: predictable offers six prebuilt, rapidly deployable models (purchase propensity, churn, next action/recommender, CLV, engagement) integrated with Redpoint, typically delivering 15–40% performance lifts when fed good data.

  • Effortless Insight Activation: out-of-the-box segments (e.g., high/medium/low, priority win-backs) and full model transparency (summary stats, feature importance) make activation and insight easy—no data science degree required.

  • Data-Light Fast Value: minimal data requirements accelerate time-to-value: email, transactions, and web interactions are the core inputs; guidelines suggest ~5,000 target events in 90 days and ~2 years of history for best accuracy, but the system works with less.

  • Smarter Spend Wins: real-world impact: a cataloguer used purchase propensity to reallocate budget—high-propensity customers bought regardless, while low-propensity segments saw 600%+ lifts in site visits when sent catalogs—proving smarter spend beats louder spend.

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