UPCOMING: Redpoint on the Radar (Nov 2026): Beyond A/B Testing
Beyond A/B Testing: Personalizing Every Outbound Interaction
Personalization does not stop at the website.
In the second session of our personalization series, we will explore how Redpoint helps marketers create more relevant outbound experiences through intelligent content, dynamic offers, and customer-aware messaging.
We will look beyond traditional campaign tactics to examine how offers, content, language, and timing can adapt to each customer’s interests, attributes, and current context. We will also discuss how testing and personalization work together, and why control groups remain essential for measuring the value created.
You’ll learn:
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When A/B testing works and where it falls short
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How personalization moves from one overall winner to the right message for each customer
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How offers, customer attributes, and business rules influence content decisions
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How Redpoint Smart Assets support adaptive content
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Why localization includes more than translation
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How open-time personalization can use context closer to engagement
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How control groups and incremental lift help measure personalization effectiveness
This webinar is the second installment in a three-part series focused on personalization strategies and implementation within Redpoint solutions.
Part 1: Know the Customer
Part 2: Personalize the Message
Part 3: Orchestrate the Experience
Join us on November 4, 2026 @ 11am ET.
Register today!
If you have an idea for a topic to be covered as a technical webinar, please let us know! Send an email to training@redpointglobal.com.