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Redpoint Review: May 2024

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Redpoint Global

Redpoint Review

Customer News & Training Information

May 2024

Hello Redpointers,

It’s Spring and there are lots of exciting new developments at Redpoint this quarter. One of the biggest is our brand refresh and new website. The purpose of the refresh was to reflect our renewed purpose to bring clarity to the CDP market. Our mission is to help you get your CDP implementation right (the first time!) with an outcomes-driven approach that supports your evolving use cases and technology stacks. Check out our new website, logo, brand identity, as well as documentation pages, and let us know what you think.

This quarter, we’re also happy to announce our official partnership with Snowflake, so joint customers can capitalize on a full range of CDP capabilities run in a data-in-place environment. We’re also launching Redpoint 7.3, which features AI-Guided selection rules.

Read on to learn more, and as always, we love to hear how we can help you be more successful so reach out to your CSM or take this 1-minute NPS survey.

Beth Pfefferle
VP Marketing

What’s new in the Community

Troubleshooting Performance Issues
If you are hosting RPI in your private cloud or infrastructure, this article can help you get started with troubleshooting: RPI Selection Rule, Audience, or Interaction running slowly.

Redpoint Interaction Tips
Here you will find a useful script to help stop or pause all running workflows within Redpoint Interaction: How to Pause Running Workflows.

Partner Corner

Redpoint-Snowflake Partnership: A Winning Combination
Redpoint has executed a formal partnership with Snowflake, delivering significant results in terms of speed-to-value for personalized experiences with a single customer view. The composable Redpoint CDP on top of the Snowflake Marketing Data Cloud is the fastest, least disruptive way to maximize both customer data value and existing MarTech value.

Unlike traditional SaaS CDP vendors, the Redpoint composable CDP offers a data-in-place, adaptable deployment that natively operates on the Snowflake Data Cloud, using Snowflake as its primary customer database. This provides the most complete CDP functionality available with zero data replication, giving brands complete control of their data in Snowflake.

To learn more, check out this solution brief or 3-minute video.

CDP Best Practices with Redpoint and Capgemini
Rajiv Chhatwal, Senior Manager of Transformation and Innovation at Capgemini USA, joined Steve Zisk, Product Marketing Principal at Redpoint, for a vibrant webinar outlining best practices at each stage of a Customer Data Platform. CDP best practices encompass building teams, plans, and artifacts for your CDP success at every stage of your CDP journey: CDP selection, implementation, initial use cases, and ongoing expansion.

Training Corner:

In the Learning Portal

  • This month we have new Partner-related content that includes our suggested RACI as well as a discussion of our Implementation Methodology.

  • If you don’t have a Training Subscription and would like to try it out, we offer a single seat for 30 days for $250. Contact Training (Training@RedpointGlobal.com) for more details.

  • Here's what is available

Software News

Please check regularly that your Redpoint applications and related modules (CASS, Geocoder, SERP etc.) are up to date. We encourage you to take advantage of all the new and existing features in the latest versions with all fixes and updates.

For Data Solutions and Modules:

For Marketing Solutions:

It is crucial to utilize current software releases to ensure that your applications are supported. You can refer to the following pages to verify your version status and to help plan for your next upgrade:

Are you ready to upgrade to RPI v7.x? Assess your readiness and learn about the installation process:

Webinars - Recent and Upcoming

Upcoming webinar:

There is a clear connection between personalization and revenue, with 82% of consumers claiming that personalization drives brand choice. Where are you on the path to delivering world-class personalization that customers have come to expect?

Join Redpoint Global Chief Marketing and Strategy Officer John Nash, as he discusses the steps to excel at delivering high connected experiences using your CDP. Register now.

Recent on-demand webinars:

CDP Back to Basics - A series of mini webinars diving into the essential elements of a Customer Data Platform.

Redpoint on the Radar (Technical)
With new branding comes a new name - Redpoint on the Radar!

Upcoming webinars:

Redpoint on the Radar: Repoint Happenings (May 21, 2024)
The beginning of 2024 has been very busy for us at Redpoint Global. To name a few:

  • Updated website

  • New logo

  • New products

  • Great partnerships

Join us as we discuss these points to include the new release of RPI with AI Selection Rules and the Redpoint CDP. Don’t miss out on this opportunity to understand a bit more as to why we did what we did and get a chance to ask some questions to those “in the know”. Register today!

Recent webinars:
All former webinars can be accessed on our Support Site as well as in the Learning Portal.

 Upcoming EventsCome Meet Us at an Upcoming Event:

  • CRMC, May 20 - 22, Chicago, US

  • AntiCon, May 22 - 23, London, UK

  • Digital Travel Connect Europe, May 23 - 24, St Albans, UK

  • Snowflake Data Cloud Summit, June 3 - 6, San Francisco, US

Open Class Training:
Have new employees that need live training? Don’t miss out on our Open Classes. Additional dates can be found on our website.

June 11 – 12 from 9 a.m. – 11:30 a.m. ET

July 23 – 24 from 11 a.m. – 4 p.m. ET

August 13 - 14 from 11 a.m. – 4 p.m. ET

Keep in Touch!

Don’t hesitate to reach out if you have any product recommendations or ideas to share. Or just let us know how we are doing by taking our 1-minute NPS Survey.

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