Redpoint Review: November 2024

Redpoint Global

Redpoint Review

Customer News & Training Information

November 2024

Greetings Redpoint community,

As we head into peak season and prepare to wrap up another dynamic year, we know how important it is to leverage every insight and opportunity that Redpoint has to offer. This is the season to put all those strategies into action, engage your customers at every touchpoint, and ensure a seamless, memorable experience that keeps them coming back. 

In this newsletter, we’re here to help you not only succeed this season but also reflect on your journey with us. Are you curious about where you stand on the CDP Maturity Model? Understanding your current stage can guide your team in maximizing the platform’s potential, improving data strategies, and setting clear goals for the year ahead.

Join us as we dive into end-of-year strategies, practical tips for peak season, and an exploration of the CDP Maturity Model so you can start 2025 with fresh insights, stronger customer relationships, and a well-defined path for growth. Let’s make this season—and this coming year—one to remember!

Windi Julias
Executive Director, Account Management

Survey

Take a quick 1 minute survey to tell us what you think about Redpoint.

Support Corner

Documentation on the web!
If you aren’t aware yet, we have rolled out a new documentation website at Redpoint Global Docs! It contains everything from docs to user guides as well as release notes for our current product lines.

One more thing it contains…BEST PRACTICES!! It contains guidelines and recommendation for configuring and using the Redpoint Products. And this is a dynamic site that we will be adding and updating continuously. Check it out!

Going to the next Generation
As you may know, the next generation of RPI and RPDM as well as the new Redpoint CDP offering are deployed on Kubernetes. Are you ready to upgrade to the next gen?

Assess your RPI readiness and learn about the installation process: RPI 7.x Upgrade Readiness and Installation Process – Redpoint Global Inc.

Partner Corner

The Redpoint partner marketing team is inviting all Redpoint partners to participate in a co-branded maturity model.
While some Redpoint partners already have their own maturity models, many do not. With this in mind, Redpoint is looking to co-brand our maturity model, thus enabling co-promotion and sharing of survey results.

Advantages of this approach to Redpoint partners include:

Gain a deep understanding of your clients' progress on the road to personalization maturity
Identify client gaps and areas for improvement
Benchmark clients against their peers
Generate leads through the tool for partner services

Any Redpoint partners interested in such a collaboration should contact John Dodd, Redpoint Global Alliance Director, at john.dodd@redpointglobal.com or 401-316-1161.

What's New:

In the Learning Portal

We focused our attention on the new CDP course. It is going through its final internal approvals and it will be available in 2025 along with the supporting V-Lab!
If you don’t have a Training Subscription and would like to try it out, we offer a single seat for 30 days for $250. Contact Training (Training@RedpointGlobal.com) for more details.
Keep an eye out for our new list of available courses!

Stay current on your Redpoint applications:

Please check regularly that your Redpoint applications and related modules (CASS, Geocoder, SERP etc.) are up to date. We encourage you to take advantage of all the new and existing features in the latest versions with all fixes and updates

.For Data Solutions and Modules:

Redpoint Data Management 9.52 - Download Center

For Marketing Solutions:

End of Life Guides:
It is crucial to utilize current software releases to ensure that your applications are supported. You can refer to the following pages to verify your version status and to help plan for your next upgrade:

Deprecation Notes:
These notes contain the version timeline of functionality or features that were removed from the product after release along with reasons and suggested alternatives where applicable.

Webinars - Recent and Upcoming

Marketing
Upcoming webinars:

The Member-Centric Blueprint: Personalize, Harmonize, and Optimize Engagement & Outcomes
When: November 20, 2024 at 1:00 p.m. ET

Health plans that embrace a member-centric approach not only enhance member satisfaction but also experience significant reductions in administrative costs and improvements in healthcare quality. Yet, according to our estimates, no health plan has fully realized even 50% of their potential in achieving a truly member-centric operation across the enterprise. How does your organization measure up in terms of personalization maturity and member-centricity?

Join Kathleen Ellmore, Co-Founder and Managing Partner at Engagys and John Nash, Chief Marketing and Strategy Officer at Redpoint Global for a dynamic discussion on:

Definition and Impact of Member-Centricity on Health Outcomes: How focusing on the member can lead to better health outcomes and improved CAHPS scores
- Strategies to Rapidly Close the Member Experience Gap: Leveraging digital innovation and personalization to enhance member interactions
- Testing, Measuring, Scaling: Building the business case for optimizing and upscaling member data management and engagement

Tailored with valuable insights for digital, MarTech, and quality improvement leaders, this webinar will cover strategic and tactical tips for closing the member experience gap and putting you on the path to true member-centricity.
Register here

eMarketer webinar: The Customer Data Balance of Power — How IT, Data Science, and Marketing Can Thrive in a Symbiotic CDP Ecosystem
When: November 20, 2024 at 2:00 p.m. ET

Twenty-eight people on average were involved in the technology purchase process this year, compared to only 20 two years ago, according to data from Foundry.

Key stakeholders in a brand's customer data environment can no longer fly solo. Marketing, data science, and IT need to be each other's wingman to make the enterprise fly smoothly. Join us for a Tech-Talk Webinar, presented by Redpoint, to discover how to build an infrastructure that empowers all stakeholders while maintaining strict governance protocols.

You'll learn how to:

Build flexible architectures that adapt to evolving data needs
- Maximize data quality for optimal business outcomes
- Create user-friendly systems for cross-functional teams
- CEnsure compliance in an expanding privacy landscape

Register here

Recent webinars:

Redpoint on the Radar (Technical)
Upcoming webinars:

Redpoint on the Radar (December 2024): Redpoint–Year in Review
Keep your eyes open for the email about our year-end review of the happenings at Redpoint as well as the industry. We will also be sharing our thoughts about next year and some of the goals we will be reaching to attain. One is always ensuring your success.

Recent webinars:
All former webinars can be accessed on our Support Site as well as in the Learning Portal.

Upcoming EventsCome meet us at an upcoming event:

NRF 2025: Retail's Big Show, January 12 - 14, New York City, NY

Open Class Training:
Have new employees that need live training? Don’t miss out on our Open Classes. Additional dates can be found on our website.

Redpoint Data Management (RPDM) Basics

January 21 – 22, 2025 from 11 a.m. – 4 p.m. ET

Redpoint Interaction (RPI) Basics

February 11 – 12, 2025 from 11 a.m. – 4 p.m. ET

Redpoint Realtime (RTD) Basics

March 18 – 19, 2025 from 9 a.m. – 11:30 a.m. ET

NEW!! Live CDP Training in the first quarter of 2025.

Please contact Training@RedpointGlobal.com if you are interested in any of these trainings.

Keep in Touch!

Do you have any product recommendations or ideas to share? Let our Support Team know.