Redpoint Review: September 2024

Redpoint Global

Redpoint Review

Customer News & Training Information

September 2024

Greetings Redpoint community,

Welcome to the newest edition of our newsletter! We are continuously devising new and creative strategies to maximize the potential of your valuable customer data, and we're eager to show you our latest developments. 

Earlier this year, with the unveiling of our updated logo and website, we revealed that Redpoint offers the "Most Complete Composable CDP." In this issue, we will delve into the significance of this for you, discuss the critical importance of composability in the rapidly changing tech landscape, and outline how Redpoint is actively establishing pivotal partnerships to achieve immediate outcomes and equip our clients with the flexibility to evolve with future shifts. 

In addition, we’re rolling out some exciting new AI capabilities across our Redpoint CDP over the next few months and would love to get your thoughts and feedback. We look forward to sharing these developments, and much more, with you and to the continued growth and success that our partnership will bring.

Ian Clayton
Chief Product Officer

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Feature Article

You want the right data to drive personalized CX for a wide range of simple to complex use cases. You want to easily build and deploy data-rich segments to drive your data through to CX impact – delivering high ROI and low TCO without burdening IT. You want the most complete, composable CDP for any cloud environment, MarTech stack, AI approach or use case – with data-in-place to give you control and flexibility.

But what is composability? You have questions. We have answers. A Composability Primer: Everything You Need to Know.

Support Corner

Documentation on the web!
If you aren’t aware yet, we have rolled out a new documentation website at Redpoint Global Docs! It contains everything from docs to user guides as well as release notes for our current product lines.

One more thing it contains…BEST PRACTICES!! It contains guidelines and recommendation for configuring and using the Redpoint Products. And this is a dynamic site that we will be adding and updating continuously. Check it out!

Going to the next Generation
As you may know, the next generation of RPI and RPDM as well as the new Redpoint CDP offering are deployed on Kubernetes. Are you ready to upgrade to the next gen?

Assess your RPI readiness and learn about the installation process: RPI 7.x Upgrade Readiness and Installation Process – Redpoint Global Inc.

Partner Corner

Redpoint-Predictable Partnership for OTB Predictive Modeling:
Redpoint has executed a formal partnership with Predictable, providing out-of-the-box modeling seamlessly integrated with the Redpoint CDP platform.

Currently, the Redpoint-Predictable solution provides six predictive models:

Purchase Propensity (i.e., likelihood to convert)
Churn Propensity (i.e., likelihood to attrite)
Nth Purchase (i.e., likelihood of a 2nd or 3rd transaction following an initial transaction)
Product Recommender (i.e., next-best-product model)
Customer Lifetime Value (i.e., LTV predicted over the next year)
Engagement (i.e., likelihood to engage with a brand)

Model scoring will occur daily, with model re-training to occur monthly.

Redpoint-Sigma Partnership for BI Reporting and Analytics:

Redpoint has executed a formal partnership with Sigma to provide native BI and reporting within the Redpoint CDP platform.
Sigma enables instant, in-depth data analysis on billions of records through an intuitive spreadsheet interface. Its write-back capability and comprehensive support system accelerate organizational growth and innovation.

Redpoint-Klick Heath Partnership for Pharma and Life Sciences:

Redpoint has signed a formal partnership with Klick Health, the world’s largest independent commercialization partner for life sciences.
For over 25 years, Klick has been focused on developing, launching, and supporting life sciences brands to maximize their full market potential as a core commercialization partner (i.e., marketing and sales support for new drugs released by pharma/life sciences brands).
Klick has been recognized by the world’s most distinguished advertising awards shows, including Cannes Lions, D&AD, The One Show, Art Directors Club, Clios, Clio Health, New York Festivals Health, and Webbys.

What's New:

In the Learning Portal

There was no new content this last quarter because we were busy making the training material and the hands-on environment with Redpoint CDP including the usage of Redpoint IQ. Stay tuned next time to see our new material!
If you don’t have a Training Subscription and would like to try it out, we offer a single seat for 30 days for $250. Contact Training (Training@RedpointGlobal.com) for more details.
Here's what is available

Stay current on your Redpoint applications:

Please check regularly that your Redpoint applications and related modules (CASS, Geocoder, SERP etc.) are up to date. We encourage you to take advantage of all the new and existing features in the latest versions with all fixes and updates.

For Data Solutions and Modules:

Redpoint Data Management 9.5 - Download Center

For Marketing Solutions:

End of Life Guides:
It is crucial to utilize current software releases to ensure that your applications are supported. You can refer to the following pages to verify your version status and to help plan for your next upgrade:

Deprecation Notes:
These notes contain the version timeline of functionality or features that were removed from the product after release along with reasons and suggested alternatives where applicable.

Webinars-Recent and Upcoming

Marketing
On-demand webinar:

The Importance of Composability in a MarTech Stack
Composability in a MarTech stack gives you flexibility to use your preferred point solutions and avoid redundancy as you work on achieving your use cases. But with so many definitions of "composability" out there, how do you know you've done it right?

Join us as we break down what a streamlined, yet complete and effective composable CDP and MarTech stack should look like.

You'll walk away knowing some pitfalls to avoid and with a checklist of steps that will set you off on the right foot for drawing up your own composable solution.

Register here to get the recording.

Redpoint on the Radar (Technical)
Upcoming webinars:

Redpoint on the Radar (September 2024): What’s New with the Redpoint CDP

Last month we talked about what was new in Redpoint Interaction and Redpoint Orchestration. This month we are focusing on Redpoint CDP.

As stated on our website:
From ingestion to segmentation, the Redpoint CDP gets your data ready for action. All customer data is up-to-date, accurate, and accessible in a trusted unified customer profile - so you can deliver personalized, omnichannel experiences that delight customers, build long-lasting brand loyalty, and drive tangible revenue growth.

Join Renee Graff and John Leonard as they talk about some of the improvements in the Redpoint CDP platform as well as show the new training available for it including OnDemand content and an upcoming live class! Don’t miss out on this webinar!

When: Wednesday, September 25, 2024 at 11:30 am ET.

Register today!

Recent webinars:
All former webinars can be accessed on our Support Site as well as in the Learning Portal.

Upcoming Events

Open Class Training:
Have new employees that need live training? Don’t miss out on our Open Classes. Additional dates can be found on our website.

Redpoint Realtime (RTD) Basics

September 17 – 18 from 9 a.m. – 11:30 a.m. ET

Redpoint Data Management (RPDM) Basics

October 8 – 9 from 11 a.m. – 4 p.m. ET

Redpoint Interaction (RPI) Basics

November 5 – 6 from 11 a.m. – 4 p.m. ET

Keep in Touch!

Do you have any product recommendations or ideas to share? Let our Support Team know.