Use Redpoint IQ

Redpoint IQ’s GenAI (Generative Artificial Intelligence) allows you to start with a natural language request to build your segment.

To create a new segment using Redpoint IQ:

1. From the Audience page, select Build a Segment.

2. Select the Redpoint IQ logo to open Redpoint IQ, where you can use natural language to describe the segment you want to create.

   

3. Type a description of the segment to build or select Get started with an IQ Smart Prompt to view examples of natural language segment descriptions that you can use as a starting point.

   

IQ Smart Prompts are not tailored specifically to your data, so they may or may not work for you as written; they are designed to give you a basic idea of how you can describe a segment.

5. When you are finished describing the segment, select Create my segment.

   

6. Confirm that the segment created reflects your intention before proceeding.

   • You can modify your prompt and select Update my segment.

   • Alternately, you can modify the attributes directly.

   • You can also analyze your segment to make sure it meets your needs.

7. Select Next in the upper-right of the screen to proceed with the segment creation workflow.