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Data Onboarding configuration

Google Ads customer match

The configuration described in this section will cover setup of a Google Ads account and accessing Customer Match lists.

Note: A Google Cloud Platform (GCP) account is required to manage authentication for the Google Ads APIs.

Provision a project within GCP

  1. Log into GCP and create a new Project (if necessary). Enter the relevant details click the CREATE button:

  1. Once the Project has been created, click on the Project settings and note the Project ID, as that will be required for the channel configuration in RPI.

Create API and OAuth credentials

  1. On the left navigation panel, click on “APIs & Services” and select “Credentials”.

  1. Click on the CREATE CREDENTIALS button and choose “API key”.

  1. Copy the API key as that will be required for the channel configuration in RPI.

  1. Click the CREATE CREDENTIALS button and choose “OAuth client ID”.

NOTE: If the Project is brand new, GCP will require a configured consent screen before proceeding with this next step.

  1. Select “Web application” as the Application Type.

  1. In the proceeding screen, enter a name for the OAuth client as well as an Authorized redirect URI, which will be used to get the token. The same URI will be entered in the channel configuration, within RPI. Hit the CREATE button once all the information has been configured.

  1. Upon clicking the CREATE button in the previous step, the Client ID and Client Secret will be shown on the proceeding screen. Copy both values as they will be required for the channel configuration in RPI.

Create Google Ads account

  1. Visit and click on the “Start now” button at the top left.

  1. Sign in or create a new Google account.

  1. Create a New Manager Account (if necessary) by going to Accounts > Performance and then clicking the plus button to display the option for creating a new manager account.

Enable Customer Match

Important – once the account is created, or if an existing account is being used, reach out to the Google support and have them enable the Customer Match functionality on the account. This can only be enabled on production accounts.

Google Ads customer match requirements

  • A good history of compliance with Google Ads policy.

  • Satisfactory payment history.

  • An account that's at least 90 days old.

  • Spent at least $50,000 USD over the lifetime of their account.

Refer to for comprehensive list of requirements.

Locate developer token

The Developer Token field in the Google Ads Customer Match channel configuration can be found on the Google Ads homepage.

  1. After logging in, click “Tools & Settings” from the top menu.

  2. Then click “API Center” under the Setup category.

  1. Copy the Developer Token to the Google Ads Customer Match channel configuration.

Access audience lists

  1. To access your audience lists, click “Tools & Settings” from the top menu.

  2. Click “Audience Manager” under the Shared Library category.

  1. Click an audience list name to see its details.

  1. Additional information is displayed as more records are processed within the audience list (e.g. Match rate).

Per Google, it may take up to 24 hours for the customer match to complete.

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