Redpoint Review: February 2025

Redpoint Global

Redpoint Review

Customer News & Training Information
February 2025

“The best way to predict the future is to invent it” – Alan Kay

We opened our recent “Year in Review” webinar with this quote from Alan Kay, a pioneer in object-oriented programming, to remind us all that we are planning and building 2025 as we go. We hope you get a chance to see this webinar to see what we’ve been up to in 2024, and think about what 2025 may bring!

For Redpoint, 2025 will see new capabilities across our development and services teams:

More Best Practices templates for faster and easier use and integration of Redpoint solutions
Updated engagement packages to give you the best support across all your use cases
Frequent updates from our product team, expanding our capabilities like GenAI assistance, streamlined UI, and expanded activation flows
More interactions and initiatives for customer feedback

We’re looking forward to working together with you to make 2025 a year of success.

Steve Zisk
Sr. Product Marketing Manager

Survey

Take a quick 1 minute survey to tell us what you think about Redpoint.

Featured Article

AI-powered chatbots should improve customer experiences—not create PR disasters. Yet, when an airline and a home warranty company blamed their chatbots for botched interactions, they learned the hard way that AI is only as good as the data behind it.

These failures weren’t just tech glitches, they happened because the chatbots lacked accurate, well-structured data and clear guardrails. To avoid costly mistakes, businesses must ensure their AI tools are trained on reliable, real-time data.

Check out the full article: When AI Goes Rogue: Lessons in Chatbot Disasters and Data Dependency

Support Corner

We successfully migrated Service Desk to Jira Service Management!
To enhance your experience and improve how we handle requests, we transitioned from Zendesk to Jira Service Management (JSM). This change has streamlined our processes and provided better tools to serve you effectively.

And we have an email specifically for feedback around this process: support-feedback@redpointglobal.com. Please let us know what you think and how we can do better.

Going to the next Generation
As you may know, the next generation of RPI and RPDM as well as the new Redpoint CDP offering are deployed on Kubernetes. Are you ready to upgrade to the next gen?

Assess your RPI readiness and learn about the installation process: RPI 7.x Upgrade Readiness and Installation Process – Redpoint Global Inc.

Partner Corner

The Redpoint partner marketing team is inviting all Redpoint partners to participate in a co-branded maturity model.

While some Redpoint partners already have their own maturity models, many do not. With this in mind, Redpoint is looking to co-brand our maturity model, thus enabling co-promotion and sharing of survey results.

Advantages of this approach to Redpoint partners include:

Gain a deep understanding of your clients' progress on the road to personalization maturity
Identify client gaps and areas for improvement
Benchmark clients against their peers
Generate leads through the tool for partner services

Any Redpoint partners interested in such a collaboration should contact John Dodd, Redpoint Global Alliance Director, at john.dodd@redpointglobal.com or 401-316-1161.

What's New:

In the Learning Portal
If you’re interested in getting hands on practice with our platforms, the Learning Portal has you covered. From the basics to more advanced features as well as configuration and administration details. Our V-Lab allows experience with using the various features.

If you don’t have a Training Subscription and would like to try it out, we offer a single seat for 30 days for $250. Contact Training@RedpointGlobal.com for more details.

Check out our available trainings here.

Stay current on your Redpoint applications:

Please check regularly that your Redpoint applications and related modules (CASS, Geocoder, SERP etc.) are up to date. We encourage you to take advantage of all the new and existing features in the latest versions with all fixes and updates.

For Data Solutions and Modules:

Redpoint Data Management 9.5 - Download Center

For Marketing Solutions:

End of Life Guides:
It is crucial to utilize current software releases to ensure that your applications are supported. You can refer to the following pages to verify your version status and to help plan for your next upgrade:

Deprecation Notes:
These notes contain the version timeline of functionality or features that were removed from the product after release along with reasons and suggested alternatives where applicable.

Webinars - Recent and Upcoming

Marketing
Recent webinars:

Redpoint on the Radar (Technical)
As part of our commitment to our customers, we have made access to upcoming announcements and recordings of recent webinars more convenient. Not only are they part of the Learning Portal, they are now part of the Docs site.

Upcoming webinars:
Redpoint on the Radar (March 2025): Using Redpoint for Digital Marketing

Become your Digital Marketing team's hero and help improve advertising ROI ($$) using first-party data.

Join us on Thursday March 13th as we discuss how using clean first-party customer data can impact ad targeting, conversions and return on ad spend (ROAS). It's one of the quickest ways to get value out of your data, but surprisingly one of the most overlooked. Stephanie LaFazia, Director of Digital Marketing Services, and Renee Graff, Product Marketing Manager, will share:

Why first-party data is now a game-changer in digital advertising, but not all first-party data is created equal
Specific campaign types that can benefit, including actual pre-Redpoint vs. with-Redpoint results comparisons
Segmentation, audience and activation suggestions to get started

You'll come away with another customer data use case, a plan to get it done, and an additional way to derive value from your existing Redpoint solution - without a lot of resource requirements.

Don’t miss this session! Register now.

Recent webinars:

Upcoming Events

Open Class Training:
Have new employees that need live training? Don’t miss out on our Open Classes. Additional dates can be found in the Training Center of the Docs site.

Redpoint Interaction (RPI) Basics

March 4 – 5, 2025 from 11 a.m. – 4 p.m. ET

Redpoint Realtime (RTD) Basics

April 8 – 9, 2025 from 9 a.m. – 11:30 a.m. ET

Redpoint Data Management (RPDM) Basics

April 29 – 30, 2025 from 11 a.m. – 4 p.m. ET

Please contact Training@RedpointGlobal.com if you are interested in any of these trainings.

Keep in Touch!

Do you have any product recommendations or ideas to share? Let our Support Team know.