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Insight model feed layout definition

The following table represents the feed layout definition. This is used to get the information related to the analytic data models into the system so we can associate scores/segments to them for a given set of IDs.

Required fields are marked as (Required) in the field description column; fields not marked as required are optional.

Business name

Field name

Field description

Field data type/length

System of Record Name

sor_name

Name of the system that is the authoritative data source for a record. 

char(100)

Source Model Id

source_model_id

(Required) This field is the natural primary key.

Uniquely identifies a marketing model.

char(50)

Model Name

model_name

Name of the model.

char(128)

Model Version Number

model_version_num

(Required) Version number of the model to show multiple iterations/releases/versions of the model.

char(32)

Model Start Date

model_start_date

(Required) Effective enforce start date of the model: (YYYY-MM-DD HH:mm:ss).

DATETIME

Model End Date

model_end_date

Effective enforce end date of the model: (YYYY-MM-DD HH:mm:ss).

DATETIME

Model Description

model_desc

User provided description of the model.

char(512)

Model Type

model_type

Examples: Clustering; Classification; Regression; Recommender; p2purchase.

varchar(50)

Model Type Description

model_type_desc

A description of the entity identified by unique code or an identifier.

varchar(100)

Model Algorithm

model_algorithm

Model algorithm commonly used for customer segmentation (grouping customers based on specific qualities such as demographics or behavioral patterns).

varchar(100)

Source Record Create Datetime

source_rec_create_datetime

The datetime when the record was created at source system (YYYY-MM-DD HH:mm:ss).

datetime

Source Record Update Datetime

source_rec_update_datetime

The datetime of the latest update of the record at source system (YYYY-MM-DD HH:mm:ss).

datetime

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