Redpoint Review: March 2024

Redpoint Global

Redpoint Quarterly Harvest

Customer News & Training Information

March 2024

Hello Redpoint Community,

Welcome to our latest newsletter! As always, we're here to keep you in the loop with the latest and greatest from Redpoint.

In this edition, we open up with the Top 10 things you can do with the Redpoint CDP: from boosting ROI to fostering brand loyalty, through creating leading customer experiences through programmatic, realtime and outbound channels. CDPs offer endless possibilities for your marketing strategies. Dive into our feature article and discover how to leverage the full potential of your data.

Plus, don't miss our exciting partnerships with Snowflake and Munvo, where we're redefining what's possible in data management and marketing technology. Explore the details and join us on this journey.

And of course, stay tuned for our latest learning resources, software updates, and upcoming events. We're here to support you every step of the way.

Thanks for being part of the Redpoint Community!
Mike Ferguson
VP Global Services & GM EMEA Sales

Survey: Take a quick 1 minute survey to tell us what you think about Redpoint

Feature Article

Increase marketing ROI, establish trust and brand loyalty, craft meaningful audiences and always interact in the cadence of the customer. These are among the Top 10 things you can do with the Redpoint CDP. Check out our full list: Ten Things You Can do with a CDP

What’s new in the Community

Troubleshooting Performance Issues
If you are hosting RPI in your private cloud or infrastructure, this article can help you get started with troubleshooting: RPI Selection Rule, Audience, or Interaction running slowly 

Redpoint Interaction Tips
Here you will find a useful script to help stop or pause all running workflows within Redpoint Interaction: How to Pause Running Workflows

Partner Corner

Redpoint-Snowflake Partnership: A Winning Combination
Redpoint is excited to announce a formal partnership with Snowflake, a cloud-based data warehousing platform that allows organizations to store and analyze large volumes of data. It's known for its scalability, flexibility, and ease of use, enabling users to efficiently manage and query data in a cloud environment. Our team is eager to connect and share our alignment with Snowflake. The assets currently available on our site: Don’t Duplicate Your Data

• Blog: Redpoint and Snowflake: No Data Replication and Complete CDP Functionality

• Solution Brief: Redpoint and Snowflake: A Winning Combination

• On-Demand Webinar: Redpoint CDP x Snowflake: The Framework to Support an Evolving MarTech Stack

A Conversation with Munvo: Drive Revenue and Reduce Costs with a Customer 360
Redpoint had the pleasure of sitting down with the Chief Operating Officer at Munvo, Ed Scrivani, for a discussion on the Customer 360 database. As a key new Redpoint partner, Munvo is a consulting company specializing in marketing technology and data solutions, offering services related to customer data integration, marketing automation, and analytics.

• On-Demand Webinar: Munvo and Redpoint: A Quick Conversation on CDP

• Blog: Drive Revenue and Reduce Costs with a Customer 360

What's New

In the Learning Portal
We've added a few useful Learning the Ropes and Use Case videos on:

• Visitor Profile

• Journey from Anon to Known for Real-Time

• Email Link Tracking in RPI to Use With your Web Adapter

We also have an improved Certification process!

• Want to be certified for Redpoint? Learn more here

If you don’t have a Training Subscription and would like to try it out, we offer a single seat for 30 days for $250. Contact Training (Training@RedpointGlobal.com) for more details.

• You can find available courses here.

Stay current on your Redpoint applications

Please check regularly that your Redpoint applications and related modules (CASS, Geocoder, SERP etc.) are up to date. We encourage you to take advantage of all the new and existing features in the latest versions with all fixes and updates.

For Data Solutions and Modules:

• Redpoint Data Management 9.4.9 - Download Center – Redpoint Global Inc.

For Marketing Solutions:

• Redpoint Interaction 6.7 Download Center – Redpoint Global Inc.

• Redpoint Interaction 7.2 Download Center – Redpoint Global Inc.

It is crucial to utilize current software releases to ensure that your applications are supported. You can refer to the following pages to verify your version status and to help plan for your next upgrade:

• Redpoint Data Management - End of Life Guide – Redpoint Global Inc.

• Redpoint Interaction - End of Life Guide – Redpoint Global Inc.

Are you ready to upgrade to RPI v7.x? Assess your readiness and learn about the installation process:

• RPI 7.x Upgrade Readiness and Installation Process – Redpoint Global Inc.

Webinars - Recent and Upcoming

Marketing

Upcoming webinar:

• Webinar Series: CDP Back to Basics (Mar 13 - Apr 10)

Join us for a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.
Check the resources section of our site for specifics on each webinar in the series.

Recent webinars:

• Redpoint CDP x Snowflake: The Framework to Support an Evolving MarTech Stack (December 2023)

• Customer Data Predictions for 2024 (Jan 18, 2024)

• Healthcare Personalization at Scale: Rising to the Challenge, hosted on HIMSS (Jan 24, 2024)

Orchard Talks (Technical)

Upcoming webinars:

• This month we are doing something a little different with the Orchard Talk. We want to focus on the same thing this newsletter is about – the advantages of a CDP. This month, we won’t be hosting a live webinar ourselves as we really want you to review the material being given on CDPs and give you a chance to comment what you think. You are the customers! Some of you already have CDPs while others may not know some of their advantages. Please join us on our Support page and share your views!

Recent webinars:
All former webinars can be accessed on our Support Site as well as in the Learning Portal.

• Orchard Talk (Jan 2024): Redpoint – 2023 in Review

• Orchard Talk (November 2023): Discovering and Tracking with Redpoint

• Orchard Talk (September2023): What’s New in RPI 7.2?

Partners

On-demand webinar:

• Unlocking Business Flexibility with Agile CDPs

Redpoint and the CDP Institute joined forces in a tech talk that delved into how agile CDPs enable brands to address contemporary data challenges by seamlessly collecting, integrating, and activating customer data cross various touchpoints. In the rapidly evolving digital landscape, brands face the challenge of managing and harnessing vast amounts of customer data efficiently. Traditional data management systems often fall short in providing the agility required to adapt to changing market dynamics. Enter Agile Customer Data Platforms, a transformative solution designed to revolutionize how organizations handle customer data.

Upcoming Events

Come Meet Us at an Upcoming Event:

• Snowflake Data Summit, June 3 - 6, San Francisco, CA

Open Class Training:
Have new employees that need live training? Don’t miss out on our Open Classes. Additional dates can be found on our website.

• Redpoint Data Management (RPDM) Basics

April 9 – 10 from 11 a.m. – 4 p.m. ET

• Redpoint Interaction (RPI) Basics

May 14 – 15 from 11 a.m. – 4 p.m. ET

• NEW CLASS!! Redpoint Realtime (RTD) Basics

June 11 - 12 from 9 a.m. – 11:30 a.m. ET

Keep in Touch!

Do you have any product recommendations or ideas to share? Let our Support Team know.