Basics This section contains basic processes and use cases to help you get started in RPI. In this section: Concepts Understanding Selection Rules and Audiences Basic vs. Standard Selection Rules Using the RPI interface Searching within content Selection rule use cases Creating a standard selection rule Using global selection rules Resolving the Sibling Selection warning Protecting Personally Identifiable Information (PII) in RPI Viewing Selection Rule Counts: Rule vs Audience Designers Audience use cases Creating an audience Managing the deduplication settings in Audiences Using templates and copy/paste in Audiences and Interactions Creating and configuring an Audience Snapshot Offer use cases Create an email offer Interaction use cases Create an interaction Create a multi-channel interaction Create a multi-touch interaction Recurring Trigger: Single Workflow vs New Workflow Interactive Activity vs Batch Audience Customizing interaction alerts Campaign use cases Campaign use case: Welcome campaign Last updated: March 31, 2026
