Rule Designer

The Rule Designer is used to manage a number of types of RPI file:

• Selection rules: three types of selection rule are supported:

  • Standard selection rules: the most feature-rich selection rule, used to target records in a SQL database. Available when running against a SQL data warehouse, or when at least one SQL auxiliary database is configured at the current RPI client.

  • Basic Selection Rules: easier to use that Standard Selection Rules but offering less functionality. Also used to target records in a SQL database. Available when Available when running against a SQL data warehouse, or when at least one SQL auxiliary database is configured at the current RPI client, and when at least one SQL database definition exists.

  • NoSQL Selection Rules: using a similar user interface to Basic Selection Rules, NoSQL Selection Rules are used to target records in a NoSQL database. Available when Available when running against a NoSQL data warehouse, or when at least one NoSQL auxiliary database is configured at the current RPI client.

• Analysis Panels: provide alternative tools to facilitate the building of selection rules. The following types of analysis panel are supported:

  • Chart

  • Crosstab

  • Pivot table

  • Venn diagram

  • Word Cloud

• Realtime Decisions: rules that facilitate determination of online content to be shown to a site visitor.

• Decision Scorecards: allow you to assign a weight value to a site visitor’s fulfilling the criteria defined within a realtime decision. Further content personalization can then be carried out by leveraging scorecards in subsequent realtime decisions.