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Release notes

This page provides detailed information about Redpoint CDP releases.

Release 2024.12.0

Available December 2024

Enhancements

  • Use read-only data extract templates in an activation.

  • Navigate through the CDP with the new simplified (flattened) organization of the left-side navigation panel.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.11.0

Available November 2024

Enhancements

  • Set a default schedule for all feeds from a particular source.

Doc enhancements

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.10.1

Available October 2024

Enhancements

  • Skip over optional steps in the audience builder if you’re not using them. This makes the audience-building process more efficient.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.10.0

Available October 2024

Enhancements

  • View waterfall counts while building an audience. Waterfall counts are the record counts across each level of criteria (also known as drop-off counts). Access to waterfall counts allows you to understand the impact of criteria used in terms of overall audience counts. This can help you make informed decisions when constructing a campaign.

  • View the improved audience summary page, which shows the complete audience composition made up of segments, suppressions, and splits with an option to show all the data points and counts that are matched to each object that has been added to the audience build.

  • Compare how segments overlap in the segment builder. This allows you to visualize how segments compare to one another as you’re building them out.

  • View feed layouts when requesting a new feed. This provides a simple way to review the feed layout format in the application.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.09.0

Available September 2024

Enhancements

  • Load ad-hoc data to use in a segment/audience. Using the Import Data functionality, you can create a segment that can be used as a stand-alone in an audience for immediate activation or as a suppression/segment in another audience. You should continue to use Feed Layouts for ongoing feeds, but the Import Data feature provides quick access to ad-hoc data for single use (e.g., you want to send an email to a list of event attendees that you have in a spreadsheet).

  • Refine your criteria with Ands and Ors when building segments using the improved Create New Group functionality.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.08.1

Available August 2024

Enhancements

  • Improved the user experience of Redpoint IQ’s GenAI (Generative Artificial Intelligence) capabilities when building segments using natural language.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.08.0

Available August 2024

Enhancements

  • View waterfall counts while building a segment. Waterfall counts are the record counts across each level of criteria (also known as drop-off counts). Access to waterfall counts allows you to understand the impact of criteria used in terms of overall segment counts. This can help you make informed decisions when constructing a campaign.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.07.0

Available July 2024

Enhancements

  • For all Activities on the Home page and the Data Activation overview page, view the Created, Modified, and Run Dates, as well as the Count and Target, where applicable. This allows you to quickly assess segment/audience counts without having to open/run the individual objects, enabling you to build out campaigns more efficiently.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.06.0

Available June 2024

Enhancements

  • Leverage natural language via Redpoint IQ’s GenAI (Generative Artificial Intelligence) capabilities when building segments (e.g., "Give me people who live in MA and have spent at least $1000 in the last 90 days"). Any segment you create using Redpoint IQ is a starting point; make sure to visually inspect the segment to confirm that it accurately reflects your intent.

  • Modify the Target for a given segment or audience (e.g., Individual vs. Household). This allows you to tailor your segment or audience as needed; for example, in instances such as direct mail/catalogues, you may not want to deliver multiple duplicate mail pieces/catalogues to the same household, even if multiple members of the household exist in the CDP. Instead, you would likely will want to send a single copy addressed to the household.

  • Create a new Data Extract Template or edit an existing template to use in Activation.

  • Set custom date ranges for any graphical data representation, enabling you to display periods of activity that are most relevant to your use cases and business goals.

  • View the top 10 values in any populated feed column, regardless of the number of distinct values.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.05.2

Available May 2024

Enhancements

  • Create a new segment using SQL (Compose SQL Segment). Allowing custom SQL opens up the segment build process to effectively solve any segment criteria needed.

  • View additional date information (Date Created and Date Modified) to the Activity Log on the Home page.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.05.1

Available May 2024

Enhancements

  • View data insights, an activity log, and links to recently used segments, audiences, and activations on the new Home page.

  • Use insights in the segment builder to help you make more informed decisions as you construct your segments.

  • Choose a specific step in the audience builder workflow to skip over optional steps (or go back to a specific step).

  • Select multiple delivery methods for an activation, with either an entire audience or individual splits pointed to one or more destinations each. This allows you to create an activation that pushes to multiple destinations at once to ensure consistent messaging and targeting, and can also help with downstream analytics (for example, if a customer is targeted both via email and SMS in a given campaign, but responds only to email, that may indicate a stronger preference for that delivery method).

  • View a data extract template when activating your audience. This allows you to review the associated attributes and options.

  • Optionally exclude previous recipients for recurring activations. This is useful for recurring campaigns or activations that should only target a given customer record once, such as a Welcome campaign. In other instance, a customer could be selected many times, such as for a weekly newsletter.

Onboarding enhancements

The enhancements detailed in this section are related to onboarding to Redpoint CDP.

  • Feed Layout (FL) enhancements:

    • All FLs will successfully validate if you populate required fields. All other fields are optional. For example, if you are using only two extension columns in an Extension FL, you only need the key fields and the two name-value pairs you are using.

    • CustomerAccount FL, LoyaltyAccount FL, and NonLoyaltyAcount FL have been combined into Account FL.

    • The Transaction FL has been broken out into TransactionHeader FL and TransactionDetail FL. You no longer need to include transaction header data on each detail record. Additionally, all match fields have been removed from the TransactionHeader FL. This means all customer PII is loaded using the PartyProfile FL. Transaction header records reference party profile records using the source_party_profile_id field. Ship-to fields are still available on the TransactionHeader FL.

    • The Insight FL has been split into InsightModel FL and InsightModelScore FL. You no longer need to repeat the model data for each score record.

    • Transaction FL and Insight FL have been deprecated, but still exist to allow time for transitioning to the new FLs.

  • There is a new Individual Business Unit Email Summary agg. This is the same as as the existing Email Summary agg, but grouped by Individual Business Unit (BU) ID plus the Email Address.

Bug fixes

  • Fixed various internally-reported issues.

Release 2024.05.0

Available May 2024

Enhancements

  • Clone (Copy / Duplicate) a segment, audience, or activation if you want to update the copy and save it as new. This helps to streamline your audience- and activation-building experience.

  • Name your new segment, audience, and activation at any point in the creation workflow. This provides a simplified user experience.

  • Search attributes when you’re building a segment to make it easier to find the specific attribute that you need.

  • Use segment groups (“and/or” logic) to fine-tune your segment criteria as you’re building a segment.

  • Include one or more segments in a segment (nested segments). This provides more flexibility when creating your segments and audiences.

Release 2024.02.0

Available February 2024

Enhancements

  • Enhanced Preview & Finalize activation screens.

Release 2024.01.0

Available January 2024

Enhancements

  • Activation instance history.

Bug fixes

  • Resolved activation status UI bug with Next button.

Release 2023.12.0

Available December 2023

Enhancements

  • Support for recurring activations.

Bug fixes

  • Resolved issue with activating multi-split audiences.

  • Resolved issue with activation frequency value not displaying.

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