Release notes

This page provides detailed information about Redpoint CDP releases.

Release 2024.07.0

Available July 2024

For all Activities on the Home page and the Data Activation overview page, view the Created, Modified, and Run Dates, as well as the Count and Target, where applicable. This allows you to quickly assess segment/audience counts without having to open/run the individual objects, enabling you to build out campaigns more efficiently.

Available June 2024

Leverage natural language via Redpoint IQ’s GenAI (Generative Artificial Intelligence) capabilities when building segments (e.g., "Give me people who live in MA and have spent at least $1000 in the last 90 days"). Any segment you create using Redpoint IQ is a starting point; make sure to visually inspect the segment to confirm that it accurately reflects your intent.
Modify the Target for a given segment or audience (e.g., Individual vs. Household). This allows you to tailor your segment or audience as needed; for example, in instances such as direct mail/catalogues, you may not want to deliver multiple duplicate mail pieces/catalogues to the same household, even if multiple members of the household exist in the CDP. Instead, you would likely will want to send a single copy addressed to the household.
Create a new Data Extract Template or edit an existing template to use in Activation.
Set custom date ranges for any graphical data representation, enabling you to display periods of activity that are most relevant to your use cases and business goals.
View the top 10 values in any populated feed column, regardless of the number of distinct values.

Available May 2024

Create a new segment using SQL (Compose SQL Segment). Allowing custom SQL opens up the segment build process to effectively solve any segment criteria needed.
View additional date information (Date Created and Date Modified) to the Activity Log on the Home page.

Available May 2024

View data insights, an activity log, and links to recently used segments, audiences, and activations on the new Home page.
Use insights in the segment builder to help you make more informed decisions as you construct your segments.
Choose a specific step in the audience builder workflow to skip over optional steps (or go back to a specific step).
Select multiple delivery methods for an activation, with either an entire audience or individual splits pointed to one or more destinations each. This allows you to create an activation that pushes to multiple destinations at once to ensure consistent messaging and targeting, and can also help with downstream analytics (for example, if a customer is targeted both via email and SMS in a given campaign, but responds only to email, that may indicate a stronger preference for that delivery method).
View a data extract template when activating your audience. This allows you to review the associated attributes and options.
Optionally exclude previous recipients for recurring activations. This is useful for recurring campaigns or activations that should only target a given customer record once, such as a Welcome campaign. In other instance, a customer could be selected many times, such as for a weekly newsletter.

The enhancements detailed in this section are related to onboarding to Redpoint CDP.

Feed Layout (FL) enhancements:
- All FLs will successfully validate if you populate required fields. All other fields are optional. For example, if you are using only two extension columns in an Extension FL, you only need the key fields and the two name-value pairs you are using.
- CustomerAccount FL, LoyaltyAccount FL, and NonLoyaltyAcount FL have been combined into Account FL.
- The Transaction FL has been broken out into TransactionHeader FL and TransactionDetail FL. You no longer need to include transaction header data on each detail record. Additionally, all match fields have been removed from the TransactionHeader FL. This means all customer PII is loaded using the PartyProfile FL. Transaction header records reference party profile records using the source_party_profile_id field. Ship-to fields are still available on the TransactionHeader FL.
- The Insight FL has been split into InsightModel FL and InsightModelScore FL. You no longer need to repeat the model data for each score record.
- Transaction FL and Insight FL have been deprecated, but still exist to allow time for transitioning to the new FLs.
There is a new Individual Business Unit Email Summary agg. This is the same as as the existing Email Summary agg, but grouped by Individual Business Unit (BU) ID plus the Email Address.

Available May 2024

Clone (Copy / Duplicate) a segment, audience, or activation if you want to update the copy and save it as new. This helps to streamline your audience- and activation-building experience.
Name your new segment, audience, and activation at any point in the creation workflow. This provides a simplified user experience.
Search attributes when you’re building a segment to make it easier to find the specific attribute that you need.
Use segment groups (“and/or” logic) to fine-tune your segment criteria as you’re building a segment.
Include one or more segments in a segment (nested segments). This provides more flexibility when creating your segments and audiences.

Available February 2024

Available January 2024

Available December 2023