Customer engagement is entering a decisive new era—one defined by intelligence, relevance, and trust at scale. The trends shaping 2026 make it clear that AI-powered decisioning, privacy-first personalization, and real-time orchestration are no longer optional. As a Redpoint customer, you know these capabilities only deliver their full value when built on true data readiness: unified, accurate, and actionable data that drives smarter decisions everywhere.
In this newsletter, we explore the trends redefining customer engagement and how Redpoint customers are uniquely positioned to lead by strengthening their data foundation today to meet rising customer expectations tomorrow.
Please don't hesitate to reach out to your client partner to discuss how you can turn these trends into meaningful impact.
Beth Pfefferle
Beth Pfefferle
Chief Marketing Officer
INSIGHTS & INNOVATION
2026 Predictions: Data Readiness for Personalization and AI
The CDP Reckoning: What Will the Future Demand of Your Customer Data?
Automation and Agentic AI Are Redefining CX. Are You Ready?
Dale Renner
David Raab
In this webinar, CDP pioneers David Raab, Founder of the CDP Institute, and Dale Renner, Redpoint Global Founder and CEO, explore where CDPs are headed in 2026 and beyond.
The new Audience Builder (beta) is available inside the Redpoint CDP. Audience Builder is a visual, designer-style workspace for building audiences with layered targeting, suppression, and segmentation. Easily see how data flows across each stage and model real world audience journeys with a clear, visual flow. Check out the Audience Builder documentation for details.
Your MarTech stack isn’t broken, it’s underperforming. Solvenna’s QuickLift program helps teams uncover what’s slowing them down, optimize in place, and turn existing tools into measurable results in about 90 days. No new platforms. No rebuilds. Just momentum.
We’re excited to welcome three new organizations to the Redpoint community: Ned’s Home, Road Scholar, and CertaPro. Each of these brands has chosen Redpoint to help power more connected, data-driven customer experiences.
We’re proud to partner with innovative teams who are focused on deepening customer relationships, driving engagement, and delivering measurable growth. Welcome to the Redpoint family!
CUSTOMER RESOURCES
Technical Webinars, FAQs, and More
Redpoint’s robust Doc site features videos and use cases to help you get the most out of your Redpoint experience.
The push to AI has everyone asking for the "next best action." Vin DelGuercio, VP of Product Best Practices at Redpoint Global, explains what that means in our Next Best Action webinar.
In March, we are joined by Matt Greitzer, Co-Founder at Predictable who will show us a bit about the models available in the Redpoint CDP platform. Join us for the Next Best Action with Models webinar.
