I'm Vin DelGuercio, and after 18 years at Redpoint Global I recently stepped into the role of Chief Customer Officer. My charter is straightforward: ensure every customer realizes measurable, sustained value from our platform. To deliver on that, I've brought Professional Services, Account Management, Operations and Support, and Enablement into a unified Customer Organization—grounded in four principles: collaboration, transparency, consistency, and ownership.
This quarter, I'm especially excited to introduce Redpoint Identity Studio - a Snowflake Native Application that brings our industry-leading identity resolution directly into your Snowflake environment. No data replication. Probabilistic and deterministic matching, with persistent keys for individuals and households, configurable rulesets, match experimentation, and built-in review all running where your data already lives. This new offering ensures we continue to bring Redpoint’s capabilities to our customers wherever they need them.
My commitment to every customer and partner is the same: proactive guidance, technical excellence, and unwavering reliability.
I look forward to connecting with you soon.
Vincent M. DelGuercio Chief Customer Officer
INSIGHTS & INNOVATION
Redpoint Identity Studio
Available on the Snowflake Marketplace, Redpoint Identity Studio is a Snowflake Native App that resolves customer identities directly inside your environment: no PII movement, configurable match logic, and full visibility into every merge decision.
Last week, we launched Redpoint Identity Studio on Snowflake Marketplace. With just a few clicks, data engineering teams can go from raw customer data to matched, persistent identities, directly inside their Snowflake environment.
This initiative was born directly from conversations with customers who are looking for more flexible, scalable ways to resolve identities across fragmented data. Everything a user needs to configure, run, and refine identity matching is accessible through a clean web UI: no SQL, no custom pipelines, no professional services engagement required.
A number of Redpoint partners are standing up Centers of Excellence (COEs) as dedicated teams to help joint customers operationalize and activate identity-ready data across marketing, analytics, customer experience, and AI initiatives. We're excited by the momentum our partners are driving as they accelerate use cases emerging around a single, governed source of customer identity.
Underpinning much of this momentum is Redpoint Identity Studio, which makes it easier than ever to create persistent, explainable customer identities directly within Snowflake, with match logic, PII, and output running entirely inside the customer's Snowflake environment, no PII egress, and full transparency into every merge decision through configurable deterministic and probabilistic rules, built-in experimentation, and inspectable match review.
The result is a stable foundation of persistent individual and household identity keys that downstream analytics, AI models, and activation workloads can depend on. We believe this foundation is purpose-built for partners to capitalize on.
REDPOINT HIGHLIGHTS
Awards & Accolades
Redpoint Global was named "Data Solution of the Year for Healthcare" in the 7th Annual Data Breakthrough Awards. This is Redpoint's second consecutive win in the program.
In conjunction with the launch of Redpoint Identity Studio, we've added a comprehensive new section to our developer docs site, Redpoint Identity Studio Documentation that explores best practices and houses user guides and release notes.
You'll find the instructional video on the experiment page especially helpful for testing configuration changes before pushing them to production.
In the coming weeks, you'll receive our Net Promoter Score (NPS) survey—a short survey designed to help us understand your experience with Redpoint and how likely you are to recommend us to others.
Your feedback is incredibly valuable and plays a direct role in shaping our product roadmap, customer experience initiatives, and support programs. We carefully review every response and use your insights to help us better serve your organization and deliver even greater value. Thank you in advance for taking a few moments to share your perspective.
The best customer experiences start with better data. Thank you for letting us be part of your journey to connect, understand, and serve your customers more effectively.
