Redpoint Best Practices Documentation

Welcome to Redpoint Best Practices!

• What's new?
• Copyright information
• Redpoint's security standards and compliance
• Glossary

Connectors

• Connector read/write
• Cloud storage providers
• CMS providers
• CRM providers
• Data onboarding providers
• Database platforms
• Email service providers
• SMS (mobile) providers

Redpoint reference architectures

• Redpoint + Adobe Experience Platform
• Redpoint + Braze + Tealium
• Redpoint + Google BigQuery
• Redpoint + Salesforce Marketing Cloud
• Redpoint + Snowflake
• Redpoint + Snowflake + AEP
• Redpoint + Snowflake + Braze
• Redpoint + Snowflake + Databricks
• Redpoint + Snowflake + Meta
• Redpoint + Snowflake + SFMC
• Redpoint + Snowflake + Tealium
• Redpoint + Snowflake + The Trade Desk
• Redpoint + Snowflake + Twilio

Redpoint CDP best practices

• Why a CDP is not a CRM: How these systems can work together to support your business needs
• Redpoint CDP database deployment models
• Redpoint CDP onboarding
• Data onboarding: example sequence of events
• Redpoint CDP Orchestration baseline configuration
• Redpoint's approach to hygiene, matching, and identity resolution
• Redpoint and consent management

Redpoint Interaction (RPI) best practices

• Upgrade to RPI v7.x
• Offer history configuration
• Define file exports
• Campaign prioritization
• Supporting email ramp-up in RPI
• Using the RPI dynamic sender feature
• Model scoring with Snowflake user-defined functions
• Patterns for managing multi-region data and interactions
• Placeholders: Benefits and best practices
• Using views in RPI with SQL Server
• Redpoint Orchestration and one-to-many relationships
• RPI environment configuration and file system migration
• Data process projects (DPPs)
• Coupon project reference guide
• How to replace an SSL certificate on the RPI application server
• How to create Data Project

Redpoint Realtime best practices

• Next best actions with Redpoint
• Visitor profiles and IDs
• Website personalization using attributes captured in a visitor profile
• Context search mode options
• Configure RPI to support custom events and metadata for web Realtime decisions
• Recent items and shopping cart events
• Form configuration and process flow
• Realtime Web Client