Basics

Selection rule use cases

• Creating a standard selection rule
• Using global selection rules
• Resolving the Sibling Selection warning
• Protecting Personally Identifiable Information (PII) in RPI
• Viewing Selection Rule Counts: Rule vs Audience Designers

Audience use cases

• Creating an audience
• Managing the deduplication settings in Audiences
• Using templates and copy/paste in Audiences and Interactions
• Creating and configuring an Audience Snapshot

Offer use cases

• Create an email offer

Interaction use cases

• Create an interaction
• Create a multi-channel interaction
• Create a multi-touch interaction
• Recurring Trigger: Single Workflow vs New Workflow
• Interactive Activity vs Batch Audience

Campaign use cases

• Campaign use case: Welcome campaign